On-Demand Visual Content Marketplace Raises $1.5 Million to Build Team, Client Base

FlashStock has raised $1.5 million in funding. The capital hails from angel investors.

The Toronto startup is a Content-as-a-Service provider of custom photos and videos for marketing at scale. FlashStock says the financing will help it double employee headcount from 50 to 100 in 2017.

The Canadian company now counts 40% of the Fortune 500 companies as clients and claims nearly 400% year-over-year growth. FlashStock—which started the year with just 20 employees—also says it is cash flow positive.

FlashStock’s investors include Bill Campbell, former CEO of Citigroup and Operating Partner of Vedanta Capital, and Chris Burggraeve, former CMO of AB InBev. The startup has raised $3 million to date.

“In just over two years, FlashStock welcomed hundreds of leading brands as new and recurring clients thanks to its simple yet powerful service that effectively solves a burning, large scale everyday problem for modern marketers,” said Burggraeve. “With a robust track record, a dynamic team and an agile mindset, it was a no brainer to keep investing in FlashStock’s next exponential growth chapter.”

“With the social media landscape being more visual-centric than ever before, and an insatiable millennial audience demanding personalized and varied content across multiple fragmented platforms – many brands are struggling to keep up with the visual content race,” said Grant Munro, CEO of FlashStock. “FlashStock solves the content burden by helping brands innovate and re-engineer their supply chain for custom visual content to get a consistent stream of high volume, branded custom visual content at scale.”