Gymtrack Raises $2.5 Million Seed Round Led by White Star Capital and Real Ventures

This morning Ottawa’s Gymtrack announced a $2.5 million first funding round, led by White Star Capital and Real Ventures and including 500 Startups and BDC.

Gymtrack aiming to change the way people work out by introducing exercise planning and tracking software powered by connected devices into the gym.

These funds will support Gymtrack’s mission to bring the Internet of Things, wearables and virtual coaching to gyms and fitness facilities around the world.

Gymtrack is a recent graduate of the 500 Startups accelerator program and was named a Techvibes 20 company in August 2014.

“Gymtrack is built for people who want meaningful and actionable data about their workouts,” says co-CEO Lee Silverstone. “We built Gymtrack out of a personal need.”

Gymtrack’s software and devices track a user’s movements in the gym while working out. As an example, Gymtrack will automatically count the reps of a squat on a machine, or an increase in weight on a dumbbell curl. It does this by providing gyms with smart sensors that seamlessly integrate into their existing gym equipment, counting repetitions and sets, and keeps track of statistics like range of motion, power and tempo.

“There is nothing else on the market that can give me the data I need to get healthier and make progress in the gym,” Silverstone added. “I’m not a hardcore athlete. I’m like everyone else. I want to feel good, look good and be healthy. This means being able to track my weight lifting progress, bodyweight workouts, and my cardio workouts all without having to change the way I regularly interact with my gym.”

Workouts are tracked via a mobile application available on iOS and Android that tracks each user’s progress. An additional product allows personal trainers at gyms to digitally suggest improvements and focus areas for their clients’ next workouts.

Gymtrack is currently available at a small number of gyms in Canada and will be rolling out across major gym chains later this year.