Hootsuite Acquires Digital Advertising Technology Leader AdEspresso

Social media management platform Hootsuite today announced the acquisition of AdEspresso, a software-as-a-service solution for Facebook and Instagram advertising.

With this acquisition, Hootsuite says it now “sits at the nexus of more than $500 million in annualized social spend,” providing organizations the ability to engage with customers across paid, earned, and owned social media.

AdEspresso is a Facebook global ad partner, offering technology solutions to help organizations reach an audience of over a billion people on Facebook and Instagram.

“Social advertising has become a vital aspect of marketing; companies are looking for ways to reach an active, engaged audience while getting more mileage from content and advertising spend,” said Ryan Holmes, CEO of Hootsuite.

Today’s announcement is coupled with the launch of Hootsuite Ads, which provides organizations with enterprise-grade features and optimization services needed to improve campaign performance and accelerate advertising ROI. AdEspresso by Hootsuite will continue as a self-service ads management product.

“Millions of organizations use Facebook advertising to drive the outcomes that matter most to them,” said Blake Chandlee, VP of Marketing Partnerships at Facebook. “Hootsuite’s acquisition of AdEspresso, a fast-growing Facebook Marketing Partner, shows that there’s a huge opportunity in building customized services on our open APIs to help each business meet their unique goals.”

“Our mission has always been to deliver an easy-to-use, effective product to our customers that truly reaps results at scale,” said Massimo Chieruzzi, CEO of AdEspresso.

“We have had a fantastic partnership with Hootsuite, and are thrilled to join the Hootsuite family to provide organizations with a world-class platform to maximize their social marketing strategies,” added Armando Biondi, COO of AdEspresso.