Hootsuite Launches Free Version of Campaigns Feature to Lure Small Businesses

Hootsuite has introduced a free version of its popular Hootsuite Campaigns Enterprise to help users launch social marketing campaigns in order to engage customers and drive leads.

The free version of Hootsuite Campaigns gives users the ability to launch sweepstakes and landing pages. Paid options offer more campaign types, deeper customization, and ability to scale for larger organizations, the Vancouver-based social media dashboard says.

Quoth Hootsuite:

Intuitive and easy-to-use, Hootsuite Campaigns enables entrepreneurs and digital marketers to create effective social marketing campaigns – from social media contests to sweepstakes and galleries – across multiple platforms including Facebook, Twitter and Instagram. With a simple-to-use interface that is integrated with the Hootsuite platform, users are able to select campaign types that best fit their audience in order to deliver high impact and measurable results. Businesses can begin collecting leads and insights from customers in as little as five minutes.  

“Hootsuite Campaigns simplifies online social marketing and enables businesses – from food trucks to Fortune 1000 companies – to achieve better business results,” says Greg Gunn, vice president of New Product Growth at Hootsuite. “Ninety percent of Hootsuite users cite leads and conversion as their primary goals from social and Hootsuite Campaigns directly addresses that need.”