Instagram Turns Into Snapchat with Launch of ‘Stories’ Feature

Instagram has launched “Stories,” which the company describes as a “new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile.”

Basically, it’s Snapchat.

With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.

See? Snapchat.

“It’s easy to view stories at your own pace: tap to go back and forward or swipe to jump to another person’s story,” Instagram explains. “If you want to comment on something you see, you can tap and send a private message to that person on Instagram Direct. Unlike regular posts, there are no likes or public comments.”

When watching your own story, Instagram says you can swipe up to check out who’s seen each photo and video.

Instagram Stories will be rolling out globally over the next few weeks on iOS and Android.