Kitchener-based Igloo Software, a provider of social business software in the cloud, has announced that it’s partnered with MicroStrategy, a worldwide provider of business intelligence software, to integrate reporting and analytics into Igloo’s social business suite. The solution will allow customers of the Canadian startup to track user participation, influence, activity, and engagement in a social intranet or extranet.
“Traditionally, engaging in a dialogue with employees and gathering deep insights from those interactions was achieved through an annual opinion survey,” said Dan Latendre, CEO of Igloo Software. “Igloo’s social business suite provides a new type of visibility into the collaborative conversations and activities that occur within an organization. For many companies, uncovering this insight is a game-changer. With our new social business suite, we will enable our customers to more effectively manage and optimize their talent and their ongoing interactions with customers and partners.”
As social technologies are introduced to business, workflow and employee interactions become more and more visible. The resulting activity and dialogue produces unprecedented volumes of data around social behaviors and actions. The addition of an analytics module provides organizations with the ability to identify areas where social interactions are most effective and model those more broadly across the entire organization to improve the effectiveness of team collaboration.
The startup says that the first phase of reporting will be made available to all Igloo customers in the Spring 2012 release.
“MicroStrategy is pleased to provide the reporting and analytics platform for Igloo’s cloud-based social business suite,” said Sanju Bansal,MicroStrategy Chief Operating Officer. “To meet accelerating customer demand for critical cloud solutions, Value Added Resellers like IGLOO Software are choosing MicroStrategy’s platform and easily integrating its powerful reporting and dashboard capabilities into their innovative cloud-based services.”
“Gensquared provides a highly customized integration between the MicroStrategy platform, Igloo and existing data living outside the Igloo social business suite, allowing customers to perform powerful analysis right within their intranet or extranet,” said Patrick Siconolfi, Principal at Gensquared Inc. “We are excited to be a part of a solution that brings together both MicroStrategy and IGLOO to deliver on this important customer need.”