After a recent announcement, some people may start telling Netflix to chill.
Effective immediately, Netflix has increased the prices of Canadian subscriptions for new customers. Existing customers will have a few weeks before being notified by email and having their service prices raised as well. This increase marks the first time the service has altered pricing in nearly two years.
Netflix’s standard plan will now cost $10.99 a month, an increase of one dollar. The basic plan will also increase by a dollar, to $8.99. The premium plan, which allows four streams at once and access to 4K content will rise by two dollars to $13.99.
“From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience, to help members find something great to watch even faster,” the company said in a statement.
Netflix is an extremely popular streaming and original content service with more than 94 million paying users around the world. They recently made news by announcing their first ever acquisition of a company, comic creators Millarworld. Competitors for Netflix have popped up including the Canadian CraveTV, but they are dwarfed by Netflix’s user base and budget for original content.