Toronto’s Nudge has raised a $5 million (USD) in seed funding.
The round was led by Omers Ventures. The Canadian startup says the capital will be used to accelerate the development of their modern sales platform.
Led by former Eloqua founding execs Steve Woods and Paul Teshima, Nudge’s Professional Edition is a free application that allows users to integrate their email, calendar and social media accounts to create a unified view of their network.
“We saw two experienced founders tackling a challenge that every business faces,” said Jim Orlando, Managing Director at Omers Ventures. “Understanding how to leverage your team’s professional networks to grow your business presents an enormous opportunity for B2B organizations. We knew that when they solve this at scale for enterprises, the value created for customers will be tremendous.”
“Through the Nudge beta, we found that out of 8 million ‘connections,’ only 1 in 10 were real relationships,” said Teshima, CEO. “That means that 90% of your professional network is filled with noise that you need to wade through to get to the people who matter.”
“The modern buyer has created a need for a transformative shift in marketing,” said Woods, CTO. “We see that same buyer now driving a need for a modern sales approach that focuses on trust over content.”
Nudge was founded in 2014.