Five months after launching in Canada, Pressboard is eyeing an expansion into the US market.
The Vancouver-based marketplace that connects brands and publishers around sponsored stories, which launched in April, says it has seen “significant client interest from major brands,” including Telus and Best Buy.
Research from The Content Marketing Institute and Marketing Profs shows that 90% of marketers are already using content marketing and the number one challenge that marketers face is a lack of time. This is the space that Pressboard cofounder Jerrid Grimm wants his startup to operate in.
“We built Pressboard to make content partnerships between brands and influential storytellers a better experience for all parties involved,” he explains. “We knew that technology could help to alleviate the resource drain and scaling challenges that existed.”
The platform, which Grimm describes as “forward-thinking,” marries editorial content with suitable brand partners.
“The data is already showing how much power good content has on key brand metrics,” Jerrid says. “When people come from a sponsored story they are already highly qualified and uber engaged with the brand.”
Pressboard says it is currently in discussions with strategic investors, advisors and beta partners for their US launch, and the company is hiring.