Real Estate Goes Digital as Condos Reach Ecommerce Market

Ecommerce has reached new levels: you can now buy condos online. Canadian brokerage and real estate marketplace Casalova has teamed up with Dream Maker Developments to be the first in Canada to offer a digital purchase option for pre-construction condos.

Traditionally, when potential buyers look into purchasing a unit before it is built, they have to visit a sales centre, wait hours in line only to find that units have sold out or that the floor plan they wanted is no longer available. Casalova is removing this tedious step by making the purchase process completely digital.


“We’re the first brokerage and real estate marketplace in Canada to empower buyers to purchase a home online,” said Ray Taaeb, CEO of Casalova. “This feature will give homebuyers the opportunity to research and compare all units without any pressure before making an informed decision.”

Taaeb concedes that buying a resale may require on-site visits, but pre-construction plans and demonstrative technologies make online touring equally as effective as in-person.

To purchase a condo, buyers can complete and submit all paperwork online and put down a deposit using their credit card. Similarly to in-person purchases, buyers will have a ten-day cooling off period after the transaction is finalized. Unit sales for the pre-built development open online April 3.

“This digital approach appeals to a huge market of potential buyers and also saves resources that would otherwise be invested in model suites and sales centers,” said Isaac Olowolafe, CEO of Dream Maker Developments. “Developers are always looking for new ways to reach more homebuyers and this offering modernizes how people purchase a pre-construction condo.”