Crucial gives Rebellion a team of advertising experts with clients who reach more than 18 million Canadians every month through publisher relationships such as ESPN and TechRadar, according to the company.
“Acquiring Crucial gives us the digital advertising expertise to ensure premium advertisers are effectively reaching Rebellion’s large and fast-growing online audience,” says Rebellion Media CEO Ted Hastings. “Rebellion has grown tremendously, both through consolidation and organically, and adding Crucial to the Rebellion team fits perfectly into that strategy.”
“We’re extremely excited to continue our growth supported by a like-minded organization in Rebellion Media,” says Damian Cristiani, CEO of Crucial.
Crucial cofounder Petar Bozinovski noted that the connection to Rebellion Media will “further enhance Crucial’s tremendous momentum” in attracting top advertisers and publishers. “To stay ahead of the game in digital media, you need the best technology, talent, connections and scale of audience,” he says. “That’s why we’re thrilled to become part of the Rebellion Media family.”
Previous acquisitions made by Rebellion Media include Sortable, Jingu, and Snapsort. Rebellion employees 175 people with the majority of them in Waterloo and is still hiring.