Victoria-born digital sports video news agency SendtoNews has landed a multi-year worldwide digital partnership with Nascar.
The deal coincides with a season-opening crown jewel event, the 55th Daytona 500 on February 24. Under the agreement, SendtoNews receives worldwide rights to distribute Nascar race highlights and other event content to thousands of member news outlets via its News Partnership Network.
“Nascar has chosen SendtoNews to be a key part of its digital communications strategy, which is a great addition to our powerful assortment of content,” said SendtoNews CEO Greg Bobolo. “This deal enables SendtoNews to guarantee our media and advertising partners complete highlights of Nascar and multi-year access to one of the largest and most engaged audiences in pro sport.”
The new digital partnership includes highlights from the Daytona 500, the Spring Cup Series, the Nationwide Series, and the Camping World Truck Series. SendtoNews says it will distribute “accessible, high-quality HD highlight packages” of these events.
“We’re always thinking about ways to offer fans more Nascar content, no matter where they are. This partnership allows us to better reach fans in communities across the country and enhance the coverage of our sport at the local level,” said Marc Jenkins, Vice President, Digital Media at Nascar. “After fully vetting the category, we feel confident that SendtoNews’ flexible platform provides the most turnkey solution in the local content space and the most powerful way to distribute our content to local outlets.”
Highlights of race day content will be ready for download the morning after each event, the Canadian startup says.