Sentinel Alert Raises Seed Round to Grow Team, Scale

Sentinel Alert has raised a seed round.

The St. John’s-based startup raised $525,000 from Pelorus Venture Capital, the manager of Venture Newfoundland and Labrador, equity investment firm Killick Capital, and a private angel investor.

Some of the investment spend will go towards growing the Sentinel Alert team so the company can scale to meet anticipated market demand.

“Sentinel Alert is building connected teams to create safer and smarter job sites so teams can go home safe everyday. Creating jobs and expanding access to new markets provides a forum for considerable growth for our company—we look forward to making a powerful, substantial impact on safe work in Canada, the US and beyond,” says Sarah Murphy, CEO of Sentinel Alert.

Sentinel Alert recently competed in the Women’s Entrepreneur’s Bootcamp at Communitech in Kitchener in October. The company won first place in the pitch competition and brought home $35,000 in seed funding.

The team will be returning to Communitech this spring to work with Deloitte’s innovation lab team, d {}, a prototyping hub dedicated to accelerating the development of new products and services that leverage emerging technologies.

Sentinel Alert’s worker safety solution helps industrial companies reduce worker accidents and recognize new operational trends from the field.