According to the report Rubicon Project will pay less than $30 million for the two companies, mostly in stock.
More from Shiny Ads website today:
Today we announced that we have expanded on our industry-leading direct order automation technology and consolidated the automated guaranteed market by acquiring iSocket and Shiny Ads.
Bringing these companies’ innovative products together with our world-leading advertising automation platform creates the industry’s first and only end-to-end, full-stack automation solution to manage digital advertising across all sales channels and all screens for display, mobile and video formats.
Since inception Shiny Ads has rasied a total of $1.8 million from investors.