Toronto’s Shiny Ads Acquired by Rubicon Project

According to the Wall Street Journal, advertising automation firm Rubicon Project has agreed to acquire fellow ad tech providers iSocket and Toronto’s Shiny Ads.

According to the report Rubicon Project will pay less than $30 million for the two companies, mostly in stock.

More from Shiny Ads website today:

Today we announced that we have expanded on our industry-leading direct order automation technology and consolidated the automated guaranteed market by acquiring iSocket and Shiny Ads.

Bringing these companies’ innovative products together with our world-leading advertising automation platform creates the industry’s first and only end-to-end, full-stack automation solution to manage digital advertising across all sales channels and all screens for display, mobile and video formats.

Since inception Shiny Ads has rasied a total of $1.8 million from investors.