SimplyCast is expanding its customer base around the world thanks to a $500,000 investment from the Government of Canada through the Atlantic Canada Opportunities Agency.
SimplyCast is maintaining its base in Nova Scotia but plans to use the investment to increase its global presence and widen its customer base.
“The digital world has changed the whole marketing equation,” said the Honourable Peter MacKay, Regional Minister for Nova Scotia, Minister of Justice and Attorney General of Canada, on behalf of the Honourable Rob Moore, Minister of State (ACOA). “Our Government is pleased to support SimplyCast and a growing number of other Nova Scotia firms that comprise the province’s burgeoning IT sector.”
“With the growing number of communication channels, SimplyCast has built the most innovative and comprehensive multi-channel marketing platform available,” said Saeed El-Darahali, President and CEO of SimplyCast. “In order to maintain and grow our customer base from here in Nova Scotia, it is essential to stay ahead of the competition.”
SimplyCast is a provider of interactive and multi-channel communication software for organizations worldwide. With customers in 175 countries, SimplyCast provides organizations the ability to reach customers on their preferred mode of communication.