At the recent Mobile World Conference 2010, in Barcelona, Sony Ericsson announced a new initiative aimed at the burgeoning mobile entertainment sector. The inititative, still in Beta testing is called Creations.
According to their press release, Creations “focuses on facilitating the evolving needs of consumers, content publishers and developers, creating a community and a movement where they come together to personalise, share and continuously evolve and co-create mobile content.”
The Creations program is sort of a wiki and “creative commons” mashup. In fact, internally, Sony Ericsson calls their strategy “Co-creation”.
“Creations delivers upon Sony Ericsson’s Co-creation strategy by enabling mobile phone users to create and publish their own content such as video, audio and imaging to be shared, explored and remixed using content-creating mobile applications and tools. Content will no longer be static as Creations™ allows content creators to produce content on the move from their mobile phone.”
The Creations open platform will actually be accessible via desktop, laptop and smartphone. Application developers will be encouraged to deliver content, tools, and applications and will also invited to join the Creations network and play a vital role in enabling co-creation and co-innovation on the mobile web.
For more information please visit their website, Creations.