Spotify Acquires Machine Learning to Improve Recommendations

Spotify this week acquired Niland, which uses machine learning to help users discover music they like.

“Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify’s passion for surfacing the right content to the right user at the right time,” Spotify said of the Paris-based company.

The team from Niland will join Spotify in New York to “continue innovating and improving our recommendation and personalization technologies resulting in more music discovery.”

“Their innovative approach to AI and machine learning based recommendation systems is a perfect fit for the Spotify team,” Spotify said.

Launched in Sweden in 2008, Spotify boasts more than 100 million active users, including over 50 million paying subscribers, making it the largest music streaming service globally, ahead of both Apple Music and Google Play.