Startup guru Dan Martell to do it again with Clarity

If you’re part of the Canadian startup community then you’ve heard of entrepreneur Dan Martell.

Martell was most recently with Flowtown which was acquired by San Francisco’s DemandForce in October. But Martell is also an angel investor who advises startups using metrics driven marketing tactics.  He started the Maple Butter blog and he’s particularly fond of Canadian startups.

When Flowtown was acquired many including myself wondered aloud how long it would take until Martell got the startup bug again.

It didn’t take long. We now know that as part of the acquisition, Martell was to stay on with Demandforce for one year. He lasted two months and resigned in December to focus on a new startup idea, Clarity.

Yesterday Martell unveiled – a web-based application that links entrepreneurs to experienced advisors and domain experts.

Martell plans on building an expert network of over 350 of “the world’s best technology entrepreneurs and venture capitalists” and make them accessible by telephone to any budding entrepreneur. On the flip side, the Clarity service will allow advisors and experts to charge a fee for his or her time. Advisors will be able to donate their fee to charity or pocket it themselves. Clarity will take a fee on all non-charity connections.

The Clarity concept sounds like a hybrid between Toronto’s Sprouter and Grow Calls – a concept Martell pitched at the Grow Conference in August. But with a business model this time.

The Financial Post’s Quentin Casey chatted with Martell earlier this week and tells the complete story here.

Martell is funding Clarity with roughly $200k of his own money and his has big goals for 2012. In January alone he hopes Clarity will generate $1 million for charity.