Digital Accelerator Program Aims to Equip Students with Practical Training

Digital AdLab, in partnership with Sheridan’s Pilon School of Business, is launching the Digital AdLab Student Digital Accelerator Program.

Digital AdLab says the program is designed to provide current advertising and marketing diploma and degree students with the practical knowledge and hands-on software training in digital advertising that will enhance their value to future employers.

“We are very excited to launch this program with Sheridan’s Pilon School of Business,” says Raymond Reid, CEO of Digital AdLab. “Sheridan is a recognized leader in digital and interactive education and has demonstrated a history of collaboration with the industry to deliver relevant educational experiences.”

This collaborative partnership with Sheridan is designed to strengthen students’ practical skills and knowledge with the technologies utilized by advertisers, agencies, and publishers, prior to graduation, to support the industry’s growth and meet the expected resource demand.

“We are excited to be working with Google and Digital AdLab to bring this valuable opportunity to our students,” says Sylvia Lowndes, Dean of the Pilon School of Business. “The Digital Accelerator program complements both our strategic and practical approach to business education”.

Delivered over a period of 6 weeks—May 17 to June 24—the Student Digital Accelerator Program will cover a broad range of topics including Programmatic Buying, Real-Time Bidding, Audience Targeting, Inventory Monetization, Data Management, and Creative Management.