SuperRewards, which monetizes virtual currency for web and mobile applications, today announced their acquisition of Germany’s PayByShopping.
It’s the Canadian-born company’s third acquisition.
PayByShopping, a performance marketing tool based in Germany, was created to allow users to earn virtual currency and rebates from a publisher by shopping at one of their advertiser partners.
PayByShopping’s Munich and offices will be consolidated into SuperRewards’ San Francisco headquarters.
“Adding PayByShopping to the SuperRewards family expands our ability to service the European markets and customers, while adding another monetization option to our already extensive set of options for web and app publishers. We continue to make it easier for companies to offer their users direct and ad-based methods for acquiring virtual currency,” said Lyal Avery, cofounder of Playerize, who was previously based in Vancouver.
SuperRewards was formerly known as Playerize, which was named to the Techvibes 20 earlier this year. SuperRewards, originally a separate entity, was founded in 2007 and acquired by Playerize in 2012.