Calgary’s Tynt Multimedia Inc. announced today the closing of $8 Million of additional venture capital financing. The financing will be used to introduce new products, expand sales and marketing, particularly in the US, Europe and Asia/Pacific, and to drive multiple new partnerships.
Tynt is a leader in user engagement measurement and are responsible for the Tynt Insight content sharing analytics service.
Techvibes was an Tynt pilot site and one of the first publisher sites to implement its Tynt Insight product. You can test Tynt by copying content on this blog post.
Through its unique patent-pending method of anonymously detecting copy and paste behavior on any website, Tynt Insight enables online content owners to indentify, with pinpoint accuracy, exactly which content their visitors find most engaging, and how they are sharing it. Tynt Insight ensures visitor privacy by tracking only content; it does not capture any identifiable information about the site visitor.
Tynt Insight goes further in providing tools that let site owners leverage the content being shared from their site to drive incremental traffic, higher SEO and drive higher revenues. Tynt technology is currently being used on over 450,000 sites worldwide, including CondeNast, NBC and Time properties, as well as SportsIllustrated and TMZ.
Lead by Panorama Capital, the $8 Million round involves a number of notable investors including Greycroft, Metamorphic Ventures, iNovia Capital, Disruptive Ventures, Newport Coast Investments and Vancouver’s W Media Ventures. Tynt also announced today that Chris Albinson of Panaorama Capital will be joining its Board of Directors.
Techvibes named Tynt CEO Derek Ball one of Alberta’s Digital Media People to Watch in 2009 – turns out we’ll have to keep an eye on him for awhile. Congrats to Ball and team.