Uber Launches ‘Central’, Unlocking New Capabilities For Businesses

Uber has expanded its business offerings with the launch of Uber Central, a new customer transportation solution.

Central builds on Uber for Business, a platform designed to give organizations a more efficient way to manage their business travel and improve their employees’ experience.

“With Uber Central, organizations of all shapes and sizes—from small nonprofits to Fortune 500 companies—can now easily provide on-demand, door-to-door transportation for their customers, clients, and guests,” says Greg Greiner, Head of Product, Uber for Business.

With Central, Uber says that businesses can give customers or clients a door-to-door experience by requesting a ride on their behalf. Customers don’t need to have an Uber account—or even a smartphone—to use the service.

The service, which Uber hopes replaces “inefficient, expensive shuttles and car services,” includes access to digital billing, reporting, and management tools.

Uber has a lot of room to grow on the business side, where adoption has been slow. The number of corporate travelers using Uber has increased by just 1% in 2017, according to data from Certify, which tracks business expenses.