Uber Unveils New “Go Anywhere, Get Anything” Services

Need to Know 

• Uber has unveiled its new strategy and suite of services, called “go anywhere, get anything.” 
• The program offers new and flexible options for users to travel across town or out of town and to have food and retail items delivered.
• The service also includes a new car rental program where Uber will deliver rentals to customers.
• Uber has also expanded its vaccine program, allowing users to book a vaccine appointment and schedule a ride there at the same time.

Analysis

Unveiling its new “go anywhere, get anything” strategy, Uber has added a number of new tools and options to its suite of services. After reflecting on what people really need this past year, the popular rideshare app is focused on helping users go where they want and get what they need more quickly and conveniently. 

After pivoting away from newer endeavors like its air taxi and self-driving options, Uber is now offering a number of new options like vaccine booking and car rental services, as well as expanding its delivery services.

“Over the last year, the company has evolved into a platform where we’re doing two things with incredible focus and incredible intensity,” said Uber CPO Sundeep Jain. “And those are helping users ‘go’ and helping users ‘get.’ We really have evolved this platform where you can go anywhere, get anything.”

Under Uber’s “Go” services, users can book a vaccine appointment and a ride to get there, all within the app. Earlier this year, Uber partnered with Walgreens to offer free or discounted rides to vaccine appointments for marginalized groups. And just last week, Uber Canada announced a partnership with the Government of Canada to share in-app information and resources about vaccinations.

Uber users can also now rent a vehicle using Uber Rent, book a ride in advance using Uber Reserve, and can book a driver by the hour to make running errands easier with a single driver and unlimited stops.  

Under the “Get” services, riders can use Pickup and Go to grab food or stop in a store on the way to their destination. The rideshare-turned-delivery app has enhanced its delivery options, allowing for more flexible checkouts, the addition of additional merchants per order, and has expanded to over 20 cities worldwide. 

Users can also get reminders for to-do list items, save money with coupons and deals, and sign up for an Eats Pass membership to save even more and earn more perks. 

With more people staying at home this past year, the need for delivery services has boomed (though active users still declined 16%), while the new “go” services are in preparation for a return to normalcy in the coming months. 

Last fall, Uber also launched Uber Direct, which allows retail businesses to use Uber as its same-day delivery provider.