Unity Technologies Acquires Vanedge-funded Startup Playnomics

In February, predictive analytics firm Playnomics raised $5 million in a round led by Vancouver-based investment firm Vanedge Capital.

Just two months later, Playnomics has been acquired by Unity Technologies, a game engine company, reports VentureBeat.

Quoth VB:

The deal was signed and it has closed, so San Francisco-based Playnomics will now be part of Unity chief executive David Helgason’s growing empire. Unity hasn’t announced anything, but multiple confidential sources tell us the effort is part of Unity’s attempt to become a one-stop shop for game tools and services for developers. . . . Neither Playnomics nor Unity commented for this story.

Playnomics was founded in 2009 by Ramachandran and John Cheng. The company combines big data science with predictive analytics to provide developers and publishers with actionable information to affect game play behaviour and increase player retention, engagement, and monetization.