Vision Critical Adds New Investors with $16 Million Round

Vancouver-headquarted Vision Critical announced today that Georgian Partners has taken an equity position in Vision Critical.

Georgian Partners led the $16 million round which included participation from Northleaf Venture Catalyst Fund (NVCF) and Kensington Global Private Equity Fund.

“The Georgian Partners Applied Analytics investment thesis is closely aligned with Vision Critical’s strategy. Their deep domain expertise and experience will be invaluable as we continue to extend Vision Critical’s market leadership for our cloud-based customer intelligence platform,” said Scott Miller, group CEO of Vision Critical.

Vision Critical has over 700 employees and works with more than 650 enterprises around the world helping them capture actionable customer insight that drives faster decision-making and better business outcomes.

Co-founder Dr. Angus Reid announced last month that he was retiring from his position of Executive Chairman. Reid co-founded Vision Critical with his son Andrew Reid in 2000.

In August 2012, Vision Critical received a $20 Million investment from OMERS Ventures, an arm of the Ontario municipal employees’ pension fund.

There remains widespread speculation that the company is preparing for an IPO. The Reid family remains the largest shareholder at Vision Critical.