Vision Critical Founder Andrew Reid Launches New Startup

November 22, 2016

The founder of Vision Critical has launched a new startup.

Andrew Reid is now the founder of VC LABS, a startup focused on developing software applications that will “harness and extend the value of insight communities across their organizations.”

“Vision Critical is one of Canada’s great tech success stories, and Andrew has been at the epicenter of building what is now a truly global business serving some of the world’s most recognizable brands,” said Scott Miller, CEO, Vision Critical.

Reid launched Vision Critical in 2000, aiming to disrupt the traditional market research landscape by using new digital technologies to improve the research process.

“The recent launch of our upgraded platform and its open architecture makes this a perfect time for Andrew to focus his entrepreneurial drive and creativity toward this new venture, which will also be a new technology ally for our organization, building new solutions that help customers extend the value in their insight communities,” Miller added.

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Capitalizing on the power of social, mobile and web technologies, Vision Critical helped transformed the industry by developing a software platform that allows brands to build secure, online communities of thousands of customers they can turn to on an ongoing basis for insight to inform better business decisions.

“My passion is in building companies from the ground up,” says Reid. “After launching Vision Critical 16 years ago and seeing its accelerating success and growth, I’m ready to start a new venture.”

Reid is leaving the executive team at Vision but will continue to be a shareholder and board participant.

“As the shift to customer-centricity continues to gain momentum and provide new opportunities, VC LABS will develop new solutions, complementary to Vision Critical, that help innovative brands make the most of their communities,” Reid said.