Well.ca Raises $5 Million and Names New CEO

Guelph’s Well.ca announced today the appointment of Rebecca McKillican as CEO as well as a $5 million round of funding led by iNovia Capital.

Well.ca founder Ali Asaria has stepped down from his role as CEO to focus on a new venture but will remain on Well.ca’s Board of Directors.

London, ON-born and Harvard educated McKillican joins Well.ca from her previous role as Principal at private equity firm KKR and brings years of experience executing successful retail management and operational strategies. Also joining Well.ca at this time is Paige Malling as CMO.

 “Building Well.ca to be a market leader with an excellent culture has been a rewarding experience and I am very proud of the company’s growth and accomplishments,” Asaria said. “Rebecca and Paige are the right people to lead in the next stage of growth.”

SEE ALSO: Well.ca Unveils Virtual Store in Toronto’s Brookfield Place

Well.ca is the largest health, beauty and baby ecommerce retailer in Canada with offices in Guelph and Toronto. Founded in 2008, Well.ca carries more than 70,000 health, beauty, baby, personal care and household products and offers free shipping on orders over $25 to almost all Canadians.

Well.ca focuses on giving customers a simple and hassle‐free shopping experience and provides a personalized touch to each package shipped. Well.ca was recognized by Deloitte as one of the Technology Fast 50 Companies and recently won Best Large Online Retailer of the Year at the 2012 E‐ Commerce Innovation Awards.

Photo: Harvard Business School