Google Analytics Workshop in Toronto
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In order to be a successful at digital marketing, a sound knowledge of Google Analytics is a must. When it comes to launching marketing campaigns, whether it be through social, e-mail marketing, sponsored content etc., Google Analytics' insights give Marketers the ability to accurately track campaign success. Translation: You'll save time and money understanding what resonates with your customers, and you'll get to know your audience by diving into GA's demographic and behavioural data.
Upcoming Dates in
10AM - 5PM @ Brainstation Toronto Campus
What You'll Learn
- Google Analytics Setup a GA account for a website.
- Define KPIs Determine what you want to measure and what matters to your business.
- Tracking + Measurement Learn how to track website traffic and how to monitor it in the platform.
- Customize Create custom dashboards, URLs and audiences.
- Data Analysis Dive deep into your website data and generate insights.
- Build a Reporting Framework Learn how to showcase website data to clients and Stakeholders.
What You'll Get
- Understanding of how to set up and monitor Google Analytics for a website
- Solid understanding of functionality and features, as well as additional resources & readings
- Hands-on, interactive learning experience with an industry expert
- Catered lunch