Google Analytics Workshop in Toronto

F267CA47-F45E-4C47-A737-6E13366571CF 1 Day

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Overview

In order to be a successful at digital marketing, a sound knowledge of Google Analytics is a must. When it comes to launching marketing campaigns, whether it be through social, e-mail marketing, sponsored content etc., Google Analytics' insights give Marketers the ability to accurately track campaign success. Translation: You'll save time and money understanding what resonates with your customers, and you'll get to know your audience by diving into GA's demographic and behavioural data.

What You'll Learn

  • Google Analytics

    Setup a GA account for a website.
  • Define KPIs

    Determine what you want to measure and what matters to your business.
  • Tracking + Measurement

    Learn how to track website traffic and how to monitor it in the platform.
  • Customize

    Create custom dashboards, URLs and audiences.
  • Data Analysis

    Dive deep into your website data and generate insights.
  • Build a Reporting Framework

    Learn how to showcase website data to clients and Stakeholders.
  • Google Analytics

    Setup a GA account for a website.
  • Define KPIs

    Determine what you want to measure and what matters to your business.

What You'll Get

  • Understanding of how to set up and monitor Google Analytics for a website

  • Solid understanding of functionality and features, as well as additional resources & readings

  • Hands-on, interactive learning experience with an industry expert

  • Catered lunch