eCommerce Vancouver | A Panel Discussion On Selling Online

Tuesday, June 27th @ 6:30 PM

Tuesday, June 27, 2017

6:30 PM - 8:00 PM

BrainStation Vancouver

455 Granville Street


$45 CAD

Give $40, Get $40

Refer a friend to join BrainStation and you will both receive $40 in workshop credits!

Event details

Join us on June 27th for an eCommerce panel discussion featuring experts from brands that are excelling at selling online.


We recommend attendees come early to network prior to the discussion. Instagram and Tweet your questions using the hashtag #BrainStation, we will have a live board running throughout the event to monitor these as they come in!


Topics of Discussion


  • How technology is driving eCommerce strategy: tools, shipping methods, etc.

  • Marketing strategies through social, SEM, e-mail etc.

  • How to engage customers to engage with products

  • Remarketing and re-engagement strategies

  • Applying UX Design to help create a seamless shopping experience

  • How to produce products to be more on demand vs. the traditional warehousing of a season

  • How to retain customers and keep them coming back

  • Online shopping and the age of customization

  • The future of eCommerce

  • Q&A



What You’ll Get


  • An intimate discussion with leaders in the eCommerce industry

  • A BrainStation notebook and pen for note-taking purposes

  • Snacks and refreshments





6:30-7:30pm Panel Discussion

7:30-7:45pm Q&A

7:45-8:00pm Networking


*Event is non-refundable and non-transferable.


Mike Reid has over a decade of experience working with international brands, small businesses and entrepreneurs. He builds solid strategies and creates compelling content to help brands elevate their position and clearly communicate their message across multiple platforms.

Currently Mike works at Shopify Plus. As a Merchant Success Manager he provides businesses with guidance on the best eCommerce practices, knowledge of industry trends, API support, ERP integration assistance, advice on social commerce strategies, insight into analytics and SEO, conduct site audits, and much more.

Kyle Treleaven is BrainStation Vancouver's General Manager. With over 10 years of startup industry experience, focused in growing online communities and eCommernce, he’s motivated by creating a collaborative and innovative space where lifelong learners can level up their digital skills.


Justin Bones began his career in digital marketing working at multiple agencies between Berlin, New York, and Vancouver. He successfully built out the first digital paid advertising team at lululemon athletica, scaling programs and channels from early stages to establishing a global billion dollar business.

Justin now finds himself at Herschel Supply Co. as the Head of Online leading the eCommerce, digital marketing, web experience, and customer service teams. His passion lies in building holistic digital strategies that support the sensitivities of retaining and building brand equity, while driving financial and business growth targets—no simple task in today’s digital landscape.

Linda Bustos is an ecommerce strategist and the founder of Edgacent Ecommerce Advisors. She's worked with some of the world’s largest brands on strategy and conversion optimization, including Google, Intuit, SAS, Fandango, The Tile Shop, GORUCK and Sony. Prior to founding Edgacent, Linda wrote the GetElastic Ecommerce Blog with Vancouver-based Elastic Path Software, and is currently writing the blog and book Ecommerce Illustrated. Find her on twitter @edgacentlinda and @ecomillustrated.

Alex Chu has developed growth strategies for eCommerce retailers across several industries including consumer electronics, fashion, home furnishings and outdoor gear. She has proven success helping to launch new eCommerce ventures, marketing and growing new product categories and developing methods to gather valuable customer insights. In her current role at MEC she leads web merchandising and digital product strategy.