Join us to gain an introduction to our Product Management Certification Course. Through this session you will discover what it takes to build market-ready products and features. In this event, you’ll explore the role of a Product Manager, learn the tools and frameworks they rely on, and see how product teams bring innovation to life.
Product Managers are at the center of every great digital product - connecting business goals, user needs, and technical execution.
In this event, you’ll learn what it means to be a Product Manager, explore the skills and tools they use every day, and see how product teams at leading companies turn ideas into real-world solutions. This session will help you understand how Product Management fits into the modern digital landscape.
Barbara Fraccascia
Senior Global Product Manager
Barbara has nearly a decade of experience in strategy, product and data analysis and a proven track record of delivering innovative solutions across global organizations. As a Senior Global Product Manager at American Express, she leads the development of customer-centric products in the travel and payments space. Her expertise in market research, feature prioritization, and cross-functional leadership enables her to deliver impactful solutions that drive user engagement and business growth. Prior to joining American Express, Barbara held leadership roles at global organizations such as Marriott International and STR, where she specialized in product strategy, analytics, and global deployment. Her career experience spans multiple industries, including hospitality and financial services, reflecting her adaptability and strategic mindset. Barbara is passionate about mentoring and teaching and she thrives on sharing her knowledge to inspire and empower her students.
Exclusive Event
Event Overview
Step inside the world of Product Management for an introduction on how great digital products come to life.
01
The Foundations of Product Management
Explore how PMs define product vision, prioritize features, and align cross-functional teams to deliver meaningful user experiences from concept to launch.
02
Real-World Application
Discover the frameworks, collaboration methods, and tools used by Product Managers at leading companies.
03
Adding Product Skills to Your Toolkit
Learn how BrianStation’s Product Management Certification can help you confidently apply product management skills in your work and prepare you for the next era of digital transformation.
Join us for a fireside chat with Nishant Raina, Vice President, Product Management, and Jessy Zita, Vice President, Data & Services at Mastercard. They’ll share how one of the world’s most powerful networks turns data into products, launches at scale, and drives impact across global markets.
From live moments that get clipped and shared across the internet to creator-led communities shaping trends, this event will unpack how live streaming is redefining content, influence, and brand engagement in 2026 and beyond.
In partnership with Interbrand and Konrad, join us for a forward-looking conversation exploring how the world’s leading brands are adapting to an AI-driven landscape while continuing to build meaningful human connections.
6:00 PM
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8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
In Partnership With
Discussion Topics:
Building Meaningful Brand Connections in an AI Era
AI’s Impact on Brand Strategy & Customer Experience
Staying Culturally Relevant in a Rapidly Changing World
See digital skills in action at our live showcase. Watch BrainStation Certification alumni present real-world portfolio projects built during their certification programs, demonstrating how they use industry tools to solve business challenges.
Join us for an evening with Andreas Roos, Head of Design Strategy & AI at Visa, as he explores how rapidly advancing AI is reshaping design teams. Andreas will share what happens when workflows, tools, and expectations evolve faster than ever before.
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