Exclusive Event

Marketing Evenings TO: Twitch in 2026 - Culture lives on Live

During our event, we unpacked how live streaming was redefining content, influence, and brand engagement in 2026 and beyond, exploring how Twitch had evolved from just a gaming platform into the place where culture starts through shared live moments and creator-led communities.

BrainStation Toronto
Event Recap
Jun 9, 2026

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Reed Trimble

Senior Creative Strategist
Cody Willis

Streamer & Twitch Partner

"Don't chase virality; chase community. Focus on creating a community moment with that streamer, and then use clipping and programmatic media as distribution to get the eyeballs you need."

-Reed Trimble, Senior Creative Strategist at Twitch

Reed Trimble

Senior Creative Strategist

Reed Trimble is a Senior Creative Strategist at Twitch, where he works with brands and creators to develop culturally relevant campaigns that resonate with live, highly engaged audiences. He focuses on translating internet culture into impactful brand storytelling, helping organizations tap into Twitch’s evolving role as a hub for entertainment, community, and real-time engagement.
Cody Willis

Streamer & Twitch Partner

Cody Willis is a content creator, streamer, and photographer who merges a love for sports, gaming, and tech with cinematic storytelling. Known for his landscape photography, portraits, and relatable lifestyle content, Cody works with major brands to build engaged communities. Ultimately, his mission is to inspire others to step outside their comfort zones and turn their creative passions into reality.

More Upcoming Events

Aug 05

Leaders in Design

Scale, Craft, and Innovation at Loblaw

Join us for an insightful panel discussion examining how Loblaw's design teams are scaling human-centred solutions across massive ecosystems, balancing the art of design craft with cutting-edge AI innovation to deliver highly impactful products.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$45

Discussion Topics:

Navigating Diverse Audiences and Ecosystems
The Evolution of Craft
Designing, Enabling, and Leading in the Age of AI

Aug 05

Leaders in Design Scale, Craft, and Innovation at Loblaw

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$45

Discussion Topics:

Navigating Diverse Audiences and Ecosystems
The Evolution of Craft
Designing, Enabling, and Leading in the Age of AI

View Event

Aug 17

Demo Event TO

How Product Managers Can Use Claude as a Second Brain

Product leadership isn't about managing tools; it's about managing cognitive overload. In this expert-led demo event, join Jose Platero, Director of Digital Product, Design & Martech, to explore how senior leaders use AI to navigate a constant stream of competing inputs.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Jose Platero

Director, Digital Product & Design

Discussion Topics:

Finding Cognitive Clarity Under Pressure
Claude as a Decision-Making Partner
Building a Practical, Repeatable System

Aug 17

Demo Event TO How Product Managers Can Use Claude as a Second Brain

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Jose Platero

Director, Digital Product & Design

Discussion Topics:

Finding Cognitive Clarity Under Pressure
Claude as a Decision-Making Partner
Building a Practical, Repeatable System

View Event

Aug 19

Marketing Evenings TO

Building Shake Shack Canada

From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.