During our event, we unpacked how live streaming was redefining content, influence, and brand engagement in 2026 and beyond, exploring how Twitch had evolved from just a gaming platform into the place where culture starts through shared live moments and creator-led communities.
BrainStation Toronto
Event Recap
Tuesday, June 9, 2026
Relive the highlights of Marketing Evenings TO: Twitch in 2026 - Culture lives on Live with Reed Trimble and Cody Willis in the photo gallery. Download and share your favorites, and don't miss the next event!
"Don't chase virality; chase community. Focus on creating a community moment with that streamer, and then use clipping and programmatic media as distribution to get the eyeballs you need."
-Reed Trimble, Senior Creative Strategist at Twitch
Reed Trimble
Senior Creative Strategist
Reed Trimble is a Senior Creative Strategist at Twitch, where he works with brands and creators to develop culturally relevant campaigns that resonate with live, highly engaged audiences. He focuses on translating internet culture into impactful brand storytelling, helping organizations tap into Twitch’s evolving role as a hub for entertainment, community, and real-time engagement.
Cody Willis
Streamer & Twitch Partner
Cody Willis is a content creator, streamer, and photographer who merges a love for sports, gaming, and tech with cinematic storytelling. Known for his landscape photography, portraits, and relatable lifestyle content, Cody works with major brands to build engaged communities. Ultimately, his mission is to inspire others to step outside their comfort zones and turn their creative passions into reality.
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