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Exclusive Event

Marketing Evenings TO: Twitch in 2026 - Culture lives on Live

During our event, we unpacked how live streaming was redefining content, influence, and brand engagement in 2026 and beyond, exploring how Twitch had evolved from just a gaming platform into the place where culture starts through shared live moments and creator-led communities.

BrainStation Toronto

Event Recap

Tuesday, June 9, 2026

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  • Reed Trimble's profile photoReed Trimble
    Reed TrimbleSenior Creative Strategist
  • Cody Willis's profile photoCody Willis
    Cody WillisStreamer & Twitch Partner

"Don't chase virality; chase community. Focus on creating a community moment with that streamer, and then use clipping and programmatic media as distribution to get the eyeballs you need."

 

-Reed Trimble, Senior Creative Strategist at Twitch

  • Reed Trimble

    Reed Trimble

    Senior Creative Strategist

    Reed Trimble

    Reed Trimble is a Senior Creative Strategist at Twitch, where he works with brands and creators to develop culturally relevant campaigns that resonate with live, highly engaged audiences. He focuses on translating internet culture into impactful brand storytelling, helping organizations tap into Twitch’s evolving role as a hub for entertainment, community, and real-time engagement.

  • Cody Willis

    Cody Willis

    Streamer & Twitch Partner

    Cody Willis

    Cody Willis is a content creator, streamer, and photographer who merges a love for sports, gaming, and tech with cinematic storytelling. Known for his landscape photography, portraits, and relatable lifestyle content, Cody works with major brands to build engaged communities. Ultimately, his mission is to inspire others to step outside their comfort zones and turn their creative passions into reality.

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