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Exclusive Event

Online Event | Finding the Balance: Growth vs. Brand Marketing

  • BrainStation Online
  • Thu, Apr 9, 2020
  • 2020-04-09T17:00:00.0000000Z  –  2020-04-09T18:00:00.0000000Z
  • Free

This event has ended.

  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A

Hear From Industry Leaders

 

Historically, brand marketers have been the stewards of a brand’s values, reputation, and story. Their time is spent at the top of the marketing funnel, helping to build awareness, increase loyalty, and inspire customers.

Increasingly, they have been complemented by performance marketers, who, using data and experimentation, focus on the bottom of the funnel to generate leads and conversions.

Now more than ever, companies are trying to harness the power of these two disciplines to grow and build their brands. But as data and personalization drive more marketing decisions and investment, how can brand and performance marketing work together to deliver the right message to the right person at the right time? 

Join us as we explore this and more with marketing leaders who are finding the perfect balance between performance and brand marketing.

 
 
Digital Magazine highlights the very best ideas, innovations, and individuals that aspire to make a better future.
 
 
 
  • Michael Bouteneff

    Michael Bouteneff

    Global Marketing Director, Strategic Growth at Mastercard

  • Megan Sakakibara

    Megan Sakakibara

    VP of Marketing at Unbounce

  • Whitney Bell

    Whitney Bell

    Marketing Lead - Canada & International at Lyft

  • Juliet Warkentin

    Juliet Warkentin

    Chief Marketing Officer at Trouva

Get Started

Reserve Your Spot

Don't miss out: reserve your spot to this event.

  • BrainStation Online
  • Thu, Apr 9, 2020
  • 2020-04-09T17:00:00.0000000Z  –  2020-04-09T18:00:00.0000000Z
  • Free

This event has ended.

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