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Panel Discussion

The New Rules of Marketing: Content and Social Media in 2020

  • Online
  • Thursday, May 7th, 2020
  • 1:00 PM - 2:00 PM EDT

Registration is Closed

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Speakers From

Event Details

The average person spends close to three hours a day on social media and this number has skyrocketed since mandated physical distancing.

While brands may have their customers’ undivided attention, business-as-usual content and social media marketing may come across the wrong way. How do you continue to grow your brand at a time when customers' may not be ready to buy? What type of content and platforms can be used to maintain audience engagement – without looking tone deaf?

Join us as our panel of content marketers discusses how to navigate the new social media reality, and how to become a brand worth following in the COVID-19 era.

 
Digital Magazine highlights the very best ideas, innovations, and individuals that aspire to make a better future. 
 

Event Speakers

Mike Giepert

Mike Giepert

Executive Creative Director at Wealthsimple

Mike Giepert's company
Samantha Yu

Samantha Yu

VP, Brand & Integrated Marketing at Refinery29

Samantha Yu's company
Kirstine Stewart

Kirstine Stewart

Head, Shaping the Future of Media at World Economic Forum

Kirstine Stewart's company

Topics of Discussion

  • Recent top-performing content and campaigns
  • How to shift brand tone in a crisis
  • What customers are looking for from brands and content marketing at this time
  • How digital ad spend is changing
  • How to make the most of live streaming
  • Why it’s more important than ever to see consumers as human

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