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Panel Discussion
The New Rules of Marketing: Content and Social Media in 2020
- Online
- Thursday, May 7th, 2020
- 1:00 PM - 2:00 PM EDT
Registration is Closed
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Event Details
The average person spends close to three hours a day on social media and this number has skyrocketed since mandated physical distancing.
While brands may have their customers’ undivided attention, business-as-usual content and social media marketing may come across the wrong way. How do you continue to grow your brand at a time when customers' may not be ready to buy? What type of content and platforms can be used to maintain audience engagement – without looking tone deaf?
Join us as our panel of content marketers discusses how to navigate the new social media reality, and how to become a brand worth following in the COVID-19 era.
Digital Magazine highlights the very best ideas, innovations, and individuals that aspire to make a better future.
Event Speakers
Mike Giepert
Executive Creative Director at Wealthsimple
Samantha Yu
VP, Brand & Integrated Marketing at Refinery29
Kirstine Stewart
Head, Shaping the Future of Media at World Economic Forum
Topics of Discussion
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Recent top-performing content and campaigns
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How to shift brand tone in a crisis
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What customers are looking for from brands and content marketing at this time
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How digital ad spend is changing
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How to make the most of live streaming
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Why it’s more important than ever to see consumers as human
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