According to Hubspot, 82 percent of Marketers actively use content marketing and nearly 70 percent are now investing in search engine optimization. The number of global social media users, meanwhile, is expected to reach 3.43 billion in 2023, with the average person spending close to three hours a day on Facebook, Instagram, LinkedIn, Twitter, and TikTok.
The marketing landscape has changed and continues to evolve at a fast pace. Now more than ever, brands need to develop and implement digital marketing strategies to build an audience and drive sales. But what platform should you use to reach new users and boost brand awareness? What kind of content is best to increase engagement? And what skills do aspiring Marketers need to start a career and become a leader?
Join us as global marketing leaders share their career journeys, and discuss the ways marketing is changing, what skills are most important for success in the field, and how Marketers and organizations can win in 2022 (and beyond).
Josh Muirhead
Associate Director, Education Experience at BrainStation
Talina Titizian
Sr. Marketing Manager, Experiential Marketing Lead at Microsoft
Danica S. Nelson
Senior Product Marketing Manager, Creators/Influencers at Shopify
Lionel Wong
Creative Director at RBC Ventures
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Join Lyft product leaders Béatrice Bunieski and Kristen Shi for an inside look at how Lyft designs, prioritizes, and measures products that create lasting value for riders.
Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
Join us in Vancouver as Amanda Lee Smith distills the most valuable lessons she’s learned from interviewing the world’s top marketers, from Nike to Crayola to Aritzia, revealing how today’s best brands think, create, and grow.
Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.
6:00 PM
-
8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Natalie Novak
Futurist and Product Leader
Discussion Topics:
Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made
Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
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