Corner Office TO: Wattpad’s Journey and the Future of Storytelling

Wattpad transformed the storytelling landscape, giving writers new tools, readers new voices, and industries a new way to discover hit IP. In this session, Aron Levitz reflected on the company’s journey, his leadership role, and what the future held for digital storytelling. From community-driven creativity to AI, data, and global adaptation deals, he shared how Wattpad pushed the boundaries of how stories are told and who gets to tell them.

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  Aron Levitz

  President

  

  Aron Levitz is the President of Wattpad, a leading global webnovel platform and storytelling community from WEBTOON Entertainment. He joined Wattpad in 2013 as Head of Business Development, playing an instrumental role developing the brand's monetization strategy, advertising business, and Creator Management team. Levitz pioneered Wattpad’s adaptation business, launching Wattpad Studios in 2017 and serving as the company’s global studio head until the creation of Wattpad WEBTOON Studios in 2021, when he was elevated to President of the studio, where he led a team of global entertainment and publishing experts to create data-backed, fan-driven hit TV shows, films, and books from WEBTOON and Wattpad. With his deep knowledge of Wattpad’s creators and community, Levitz was appointed to the concurrent position of co-President for Wattpad in 2024. In April 2025, he was elevated to President of Wattpad, focusing his expertise entirely on the platform and its passionate global community of readers and writers. A fan culture fanatic and engineer by training, Levitz combines analytic thinking with a lifelong passion for storytelling.