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Exclusive Event

Creators of London: Designing Culture from Legacy Brands to AI Futures

Luke Scheybeler, Founder of Tracksmith and Rapha, and Patsy Lima of Scheybeler+ shared how brands are built within a cultural context, blending storytelling, design, and identity to resonate with communities.

  • BrainStation London
  • Event Recap
  • Oct 1, 2025
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  • Luke Scheybeler

    Luke Scheybeler

    Co-Founder

    Rapha
  • Patsy Lima

    Patsy Lima

    Managing Partner

    Scheybeler+

At Creators of London, Luke Scheybeler and Patsy Lima of Scheybeler+ explored how brands are built within a cultural context, mining heritage, symbolism, and storytelling while looking ahead to how AI and new technologies will shape the future of identity and brand building.

  • Luke Scheybeler

    Luke Scheybeler

    Co-Founder

    Luke Scheybeler showed how brands can be cultural touchstones, not just commercial entities. Drawing from Rapha, Tracksmith, and Scheybeler+, he highlighted how design, storytelling, and strategy turn purpose into movements that resonate. He also explored how technology, including AI, can amplify impact while preserving authenticity.

  • Patsy Lima

    Patsy Lima

    Managing Partner

    Patsy Lima is Managing Partner at Scheybeler+, where she drives the agency’s brand and culture strategy. Known for her storytelling prowess and strategic mindset, she leads creative collaborations and campaigns that elevate brand narratives with depth, authenticity, and human connection.

More Upcoming Events

May 18

Intro to

Product Management Certification Course

Join us in London to discover what it takes to build market-ready products and features.

  • 6:30 PM - 7:30 PM BST
  • 55-57 Rivington St, London
  • £15
Barbara Fraccascia

Barbara Fraccascia

Senior Global Product Manager

Discussion Topics:

  • The Foundations of Product Management
  • Real-World Application
  • Adding Product Skills to Your Toolkit
May 18
Intro to Product Management Certification Course

Join us in London to discover what it takes to build market-ready products and features.

  • 6:30 PM - 7:30 PM BST
  • 55-57 Rivington St, London
  • £15
Barbara Fraccascia

Barbara Fraccascia

Senior Global Product Manager

Discussion Topics:

  • The Foundations of Product Management
  • Real-World Application
  • Adding Product Skills to Your Toolkit
View Event
May 19

Demo Event LDN

AI Agents in Action with Intercom's Fin AI

In this expert-led demo event, you’ll go beyond theory and watch an AI agent operate in a live environment using Intercom's Fin AI Agent. Follow along as we explore how modern product teams are designing, building, and scaling agent-powered systems in real time.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £40

Demo Event of

Ángela Castillo-Gill

Ángela Castillo-Gill

Senior Product Manager, Building Fin.ai

Discussion Topics:

  • The Evolving Role of the PM in the Age of AI
  • Live Demo: Fin AI Agent in Action
  • The Future of AI Agents at Scale
May 19
Demo Event LDN AI Agents in Action with Intercom's Fin AI

In this expert-led demo event, you’ll go beyond theory and watch an AI agent operate in a live environment using Intercom's Fin AI Agent. Follow along as we explore how modern product teams are designing, building, and scaling agent-powered systems in real time.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £40

Demo Event of

Ángela Castillo-Gill

Ángela Castillo-Gill

Senior Product Manager, Building Fin.ai

Discussion Topics:

  • The Evolving Role of the PM in the Age of AI
  • Live Demo: Fin AI Agent in Action
  • The Future of AI Agents at Scale
View Event
May 20

Leaders in Design

Design Teams in the Age of AI

Join us for a forward-looking conversation with design leaders exploring how AI, and increasingly autonomous agents, are reshaping how design teams work, collaborate, and create.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £25

In Partnership With

  • David Goligorsky
  • Adam Williams
  • Joel Miller

Discussion Topics:

  • How Design Teams Are Adopting AI
  • Working with Agents: Designing for Autonomy & Trust
  • The Future of Design Team Collaboration
May 20
Leaders in Design Design Teams in the Age of AI

Join us for a forward-looking conversation with design leaders exploring how AI, and increasingly autonomous agents, are reshaping how design teams work, collaborate, and create.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £25

In Partnership With

  • David Goligorsky
  • Adam Williams
  • Joel Miller

Discussion Topics:

  • How Design Teams Are Adopting AI
  • Working with Agents: Designing for Autonomy & Trust
  • The Future of Design Team Collaboration
View Event
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