Exclusive Event

Creators of London: Inside the Making of London's Favourite AI-Powered Notepad

Sam Stephenson, Founder of Granola, shared how to design AI products that truly stick, unpacking what it took to make powerful technology usable and create experiences that turned early adoption into lasting engagement.

BrainStation London
Event Recap
Oct 21, 2025

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Sam Stephenson

Founder

Sam Stephenson

Founder

In this session, Sam Stephenson, Founder of Granola, explored how to design AI products that foster lasting engagement, balancing advanced capability with usability, building trust, and turning early adoption into habitual use.

Sam Stephenson

Founder

Sam Stephenson is the Founder of Granola, an AI-powered product designed to help people work smarter and communicate more effectively. With a background spanning product design, startups, and technology, Sam brings a unique lens to building AI tools that are both powerful and practical. At Granola, he focuses on creating experiences that foster habit formation, trust, and long-term value, while staying deeply tuned into the evolving ways people interact with AI.

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