Exclusive Event

Creators of Toronto: Inside The GIST’s Journey to Redefine Sports Media

The session offered an inside look at how The GIST grew from a weekly newsletter into one of North America’s fastest-rising sports media brands, as co-founders Ellen Hyslop and Jacie deHoop shared their journey of building a women-founded, community-first company that reshaped how fans experience sports.

BrainStation Toronto
Event Recap
Oct 22, 2025

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Ellen Hyslop

Co-Founder
Jacie deHoop

Co-Founder

This session explored how The GIST grew from a grassroots newsletter into a leading sports media brand, as co-founders Ellen Hyslop and Jacie deHoop shared how authentic storytelling, community-first growth, and major partnerships with the Canadian Olympic Committee, NFL, and NWSL are redefining the future of sports media.

Ellen Hyslop

Co-Founder

Ellen Hyslop is Co-Founder of The GIST, a women-led sports media company that delivers inclusive, accessible, and engaging coverage to millions of fans across North America. With a background in business strategy and a passion for equity in sports, Ellen focuses on shaping The GIST’s editorial voice and partnerships.
Jacie deHoop

Co-Founder

Jacie deHoop is Co-Founder of The GIST, where she leads growth, operations, and strategy. Jacie brings experience in consulting and scaling ventures to her role, helping The GIST grow from a single newsletter to a multi-channel media platform with major league partnerships and a loyal, growing community.

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