Exclusive Event

Creators of Toronto: Inside The GIST’s Journey to Redefine Sports Media

The session offered an inside look at how The GIST grew from a weekly newsletter into one of North America’s fastest-rising sports media brands, as co-founders Ellen Hyslop and Jacie deHoop shared their journey of building a women-founded, community-first company that reshaped how fans experience sports.

BrainStation Toronto
Event Recap
Oct 22, 2025

View Photo Gallery

Ellen Hyslop

Co-Founder
Jacie deHoop

Co-Founder

This session explored how The GIST grew from a grassroots newsletter into a leading sports media brand, as co-founders Ellen Hyslop and Jacie deHoop shared how authentic storytelling, community-first growth, and major partnerships with the Canadian Olympic Committee, NFL, and NWSL are redefining the future of sports media.

Ellen Hyslop

Co-Founder

Ellen Hyslop is Co-Founder of The GIST, a women-led sports media company that delivers inclusive, accessible, and engaging coverage to millions of fans across North America. With a background in business strategy and a passion for equity in sports, Ellen focuses on shaping The GIST’s editorial voice and partnerships.
Jacie deHoop

Co-Founder

Jacie deHoop is Co-Founder of The GIST, where she leads growth, operations, and strategy. Jacie brings experience in consulting and scaling ventures to her role, helping The GIST grow from a single newsletter to a multi-channel media platform with major league partnerships and a loyal, growing community.

More Upcoming Events

Jun 03

Product Evenings TO

Mastering Data, Product and Strategy at Scale

Join us for a fireside chat with Nishant Raina, Vice President, Product Management, and Jessy Zita, Vice President, Data & Services at Mastercard. They’ll share how one of the world’s most powerful networks turns data into products, launches at scale, and drives impact across global markets.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Discussion Topics:

Turning Data into Product
The Art of the Launch
Leading Through Change

Jun 03

Product Evenings TO Mastering Data, Product and Strategy at Scale

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Discussion Topics:

Turning Data into Product
The Art of the Launch
Leading Through Change

View Event

Jun 08

Demo Event TO

From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Demo Event of

Crystal Chu

Product Designer II

Discussion Topics:

Claude as the PM: Defining the “Why”
Claude as the Researcher: Validating the “What”
Claude as the Engineer: Executing the Plan

Jun 08

Demo Event TO From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Demo Event of

Crystal Chu

Product Designer II

Discussion Topics:

Claude as the PM: Defining the “Why”
Claude as the Researcher: Validating the “What”
Claude as the Engineer: Executing the Plan

View Event

Jun 09

Marketing Evenings TO

Twitch in 2026 - Culture lives on Live

From live moments that get clipped and shared across the internet to creator-led communities shaping trends, this event will unpack how live streaming is redefining content, influence, and brand engagement in 2026 and beyond.