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Exclusive Event

Creators of Toronto: Inside The GIST’s Journey to Redefine Sports Media

The session offered an inside look at how The GIST grew from a weekly newsletter into one of North America’s fastest-rising sports media brands, as co-founders Ellen Hyslop and Jacie deHoop shared their journey of building a women-founded, community-first company that reshaped how fans experience sports.

  • BrainStation Toronto
  • Event Recap
  • Oct 22, 2025
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  • Ellen Hyslop

    Ellen Hyslop

    Co-Founder

    The Gist
  • Jacie deHoop

    Jacie deHoop

    Co-Founder

    The Gist

This session explored how The GIST grew from a grassroots newsletter into a leading sports media brand, as co-founders Ellen Hyslop and Jacie deHoop shared how authentic storytelling, community-first growth, and major partnerships with the Canadian Olympic Committee, NFL, and NWSL are redefining the future of sports media.

  • Ellen Hyslop

    Ellen Hyslop

    Co-Founder

    Ellen Hyslop is Co-Founder of The GIST, a women-led sports media company that delivers inclusive, accessible, and engaging coverage to millions of fans across North America. With a background in business strategy and a passion for equity in sports, Ellen focuses on shaping The GIST’s editorial voice and partnerships.

  • Jacie deHoop

    Jacie deHoop

    Co-Founder

    Jacie deHoop is Co-Founder of The GIST, where she leads growth, operations, and strategy. Jacie brings experience in consulting and scaling ventures to her role, helping The GIST grow from a single newsletter to a multi-channel media platform with major league partnerships and a loyal, growing community.

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Aug 26

Design Evenings TO

How Float Rebuilt Their Design Process Without Figma

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
Greg Rogers

Greg Rogers

Head of Design

Discussion Topics:

  • The Ideation and Build
  • Navigating the Transition and Adoption
  • Surf in Action: A Live Demo
Aug 26
Design Evenings TO How Float Rebuilt Their Design Process Without Figma

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
Greg Rogers

Greg Rogers

Head of Design

Discussion Topics:

  • The Ideation and Build
  • Navigating the Transition and Adoption
  • Surf in Action: A Live Demo
View Event
Oct 05

Demo Event TO

Build an AI Analyst You Can Trust with Claude Code

Learn how to build, verify, and deploy a trustworthy AI analyst from scratch using Claude Code in a live, end-to-end demonstration.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $55
Khaled Zaky

Khaled Zaky

Senior Director, Agentic AI Platform Engineering

Discussion Topics:

  • Raw Implementation: End-to-End Build
  • Engineering Trust Over Output
  • Enterprise Evaluation for Product Leaders
Oct 05
Demo Event TO Build an AI Analyst You Can Trust with Claude Code

Learn how to build, verify, and deploy a trustworthy AI analyst from scratch using Claude Code in a live, end-to-end demonstration.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $55
Khaled Zaky

Khaled Zaky

Senior Director, Agentic AI Platform Engineering

Discussion Topics:

  • Raw Implementation: End-to-End Build
  • Engineering Trust Over Output
  • Enterprise Evaluation for Product Leaders
View Event
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