Creators of Toronto: Inside The GIST’s Journey to Redefine Sports Media
Exclusive Event
Creators of Toronto:Inside The GIST’s Journey to Redefine Sports Media
The session offered an inside look at how The GIST grew from a weekly newsletter into one of North America’s fastest-rising sports media brands, as co-founders Ellen Hyslop and Jacie deHoop shared their journey of building a women-founded, community-first company that reshaped how fans experience sports.
Relive the highlights of Creators of Toronto: Inside The GIST’s Journey to Redefine Sports Media with Ellen Hyslop and Jacie deHoop in the photo gallery. Download and share your favorites, and don't miss the next event!
This session explored how The GIST grew from a grassroots newsletter into a leading sports media brand, as co-founders Ellen Hyslop and Jacie deHoop shared how authentic storytelling, community-first growth, and major partnerships with the Canadian Olympic Committee, NFL, and NWSL are redefining the future of sports media.
Ellen Hyslop
Co-Founder
Ellen Hyslop is Co-Founder of The GIST, a women-led sports media company that delivers inclusive, accessible, and engaging coverage to millions of fans across North America. With a background in business strategy and a passion for equity in sports, Ellen focuses on shaping The GIST’s editorial voice and partnerships.
Jacie deHoop
Co-Founder
Jacie deHoop is Co-Founder of The GIST, where she leads growth, operations, and strategy. Jacie brings experience in consulting and scaling ventures to her role, helping The GIST grow from a single newsletter to a multi-channel media platform with major league partnerships and a loyal, growing community.
Join us for a fireside chat with Nishant Raina, Vice President, Product Management, and Jessy Zita, Vice President, Data & Services at Mastercard. They’ll share how one of the world’s most powerful networks turns data into products, launches at scale, and drives impact across global markets.
From live moments that get clipped and shared across the internet to creator-led communities shaping trends, this event will unpack how live streaming is redefining content, influence, and brand engagement in 2026 and beyond.
In partnership with Interbrand and Konrad, join us for a forward-looking conversation exploring how the world’s leading brands are adapting to an AI-driven landscape while continuing to build meaningful human connections.
6:00 PM
-
8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
In Partnership With
Discussion Topics:
Building Meaningful Brand Connections in an AI Era
AI’s Impact on Brand Strategy & Customer Experience
Staying Culturally Relevant in a Rapidly Changing World
See digital skills in action at our live showcase. Watch BrainStation Certification alumni present real-world portfolio projects built during their certification programs, demonstrating how they use industry tools to solve business challenges.
Join us for an evening with Andreas Roos, Head of Design Strategy & AI at Visa, as he explores how rapidly advancing AI is reshaping design teams. Andreas will share what happens when workflows, tools, and expectations evolve faster than ever before.
By creating an account, you will also receive exclusive offers and updates about new courses, workshops and events.
Already have an account?
Forgot Password
Existing Account
There is already an account associated with that email, however a password has not been configured. Please confirm your address below and we will send an e-mail with a link to configure a new password.