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Creators of Toronto: Inside The GIST’s Journey to Redefine Sports Media

The session offered an inside look at how The GIST grew from a weekly newsletter into one of North America’s fastest-rising sports media brands, as co-founders Ellen Hyslop and Jacie deHoop shared their journey of building a women-founded, community-first company that reshaped how fans experience sports.

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Wednesday, October 22, 2025

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Ellen HyslopCo-Founder
Jacie deHoopCo-Founder

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This session explored how The GIST grew from a grassroots newsletter into a leading sports media brand, as co-founders Ellen Hyslop and Jacie deHoop shared how authentic storytelling, community-first growth, and major partnerships with the Canadian Olympic Committee, NFL, and NWSL are redefining the future of sports media.

Ellen Hyslop
Co-Founder
Ellen Hyslop is the Co-Founder and Head of Content & Audience at The GIST, where she leads the overarching editorial strategy and audience development for the disruptive sports media brand. She focuses on reinventing the dialogue around sports by delivering equitable coverage of women’s and men’s athletics, architecting a multi-channel content engine that empowers her team to reach over 40 million monthly fans across newsletters, podcasts, and social platforms.
Jacie deHoop
Co-Founder
Jacie deHoop is Co-Founder of The GIST, where she leads growth, operations, and strategy. Jacie brings experience in consulting and scaling ventures to her role, helping The GIST grow from a single newsletter to a multi-channel media platform with major league partnerships and a loyal, growing community.