Exclusive Event

Creators of Toronto: Inside The GIST’s Journey to Redefine Sports Media

The session offered an inside look at how The GIST grew from a weekly newsletter into one of North America’s fastest-rising sports media brands, as co-founders Ellen Hyslop and Jacie deHoop shared their journey of building a women-founded, community-first company that reshaped how fans experience sports.

BrainStation Toronto

Event Recap

Wednesday, October 22, 2025

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Ellen HyslopCo-Founder
Jacie deHoopCo-Founder

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Relive the highlights of Creators of Toronto: Inside The GIST’s Journey to Redefine Sports Media with Ellen Hyslop and Jacie deHoop in the photo gallery. Download and share your favorites, and don't miss the next event!

This session explored how The GIST grew from a grassroots newsletter into a leading sports media brand, as co-founders Ellen Hyslop and Jacie deHoop shared how authentic storytelling, community-first growth, and major partnerships with the Canadian Olympic Committee, NFL, and NWSL are redefining the future of sports media.

Ellen Hyslop
Co-Founder
Ellen Hyslop is Co-Founder of The GIST, a women-led sports media company that delivers inclusive, accessible, and engaging coverage to millions of fans across North America. With a background in business strategy and a passion for equity in sports, Ellen focuses on shaping The GIST’s editorial voice and partnerships.
Jacie deHoop
Co-Founder
Jacie deHoop is Co-Founder of The GIST, where she leads growth, operations, and strategy. Jacie brings experience in consulting and scaling ventures to her role, helping The GIST grow from a single newsletter to a multi-channel media platform with major league partnerships and a loyal, growing community.

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