Demo Event NYC: From Concept to Prototype with Claude
Exclusive Event
Demo Event NYC:From Concept to Prototype with Claude
Turn ideas into working prototypes faster than ever with AI. In this expert-led demo event, you’ll see how Claude can support every stage of the product development process. Follow along as we take an idea from initial concept through to a functional prototype, all in real time.
In this immersive, expert-led demo event, you’ll see how to move from a rough idea to a functional prototype by working alongside Claude. Watch as product thinking, user research, and prototyping come together in a seamless, real-time process.
David Serrano Perpiñá
Product Designer, Instagram
David Serrano Perpiñá is a Product Designer at Instagram, where he designs user experiences that help people create, connect, and share in meaningful ways. He focuses on crafting intuitive, visually engaging products that balance creativity with usability, contributing to features used by millions of people around the world.
Exclusive Event
Event Overview
Go from idea to prototype by collaborating with AI across every stage of the product development lifecycle.
01
Claude as the PM: Defining the “Why”
Learn how to use Claude as a product thinking partner to clarify problems, define goals, and structure your ideas. See how it can help turn ambiguity into clear product specs, user stories, and a strong foundation for design and development.
02
Claude as the Researcher: Validating the “What”
Explore how Claude can support user research by generating research plans, structuring interviews, and synthesizing insights. Understand how to validate your ideas and ensure you’re building with real user needs in mind.
03
Claude as the Engineer: Executing the Plan
Watch a working prototype come to life in real time. Using natural language, we’ll collaborate with Claude to design, iterate, and refine a functional product experience, demonstrating how quickly ideas can be brought to life.
Details of the Evening
What's Included
Light Refreshments – Enjoy a selection of light snacks, thoughtfully prepared to make networking with colleagues feel easy and comfortable.
Settle in for relaxed conversation and meaningful connections in a warm, welcoming space, with refreshments available throughout the evening.
Join us for an in-depth look at how Snapchat is redefining sports fan engagement. From live moments to behind-the-scenes stories, discover how athletes, creators, and brands are connecting with fans in mobile-first, authentic ways.
Join us for a conversation with Alexandra Abel, Brand Partnership Manager at TikTok, as she explores how brands can break through and become culturally relevant.
Join us for an evening with Tom Smith, Senior Director of Design at Condé Nast. Tom will explore how the role of designers is evolving beyond producing screens and artefacts toward shaping systems, decisions, and meaningful outcomes within organisations.
Join us for a conversation with Kasper Garnell, Global Brand Vice President at Joe & The Juice, as he shares how the brand built a loyal following and scaled it globally.
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