Demo Event NYC: From Concept to Prototype with Claude
Exclusive Event
Demo Event NYC:From Concept to Prototype with Claude
Turn ideas into working prototypes faster than ever with AI. In this expert-led demo event, you’ll see how Claude can support every stage of the product development process. Follow along as we take an idea from initial concept through to a functional prototype, all in real time.
In this immersive, expert-led demo event, you’ll see how to move from a rough idea to a functional prototype by working alongside Claude. Watch as product thinking, user research, and prototyping come together in a seamless, real-time process.
David Serrano Perpiñá
Product Designer, Instagram
David Serrano Perpiñá is a Product Designer at Instagram, where he designs user experiences that help people create, connect, and share in meaningful ways. He focuses on crafting intuitive, visually engaging products that balance creativity with usability, contributing to features used by millions of people around the world.
Exclusive Event
Event Overview
Go from idea to prototype by collaborating with AI across every stage of the product development lifecycle.
01
Claude as the PM: Defining the “Why”
Learn how to use Claude as a product thinking partner to clarify problems, define goals, and structure your ideas. See how it can help turn ambiguity into clear product specs, user stories, and a strong foundation for design and development.
02
Claude as the Researcher: Validating the “What”
Explore how Claude can support user research by generating research plans, structuring interviews, and synthesizing insights. Understand how to validate your ideas and ensure you’re building with real user needs in mind.
03
Claude as the Engineer: Executing the Plan
Watch a working prototype come to life in real time. Using natural language, we’ll collaborate with Claude to design, iterate, and refine a functional product experience, demonstrating how quickly ideas can be brought to life.
Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
Join us in New York to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
In this session, Jeremy and Athina break down how those data assets power real AI-driven product capabilities, helping identify potential vendors, predict mover intent, and surface more relevant homes faster.
This session explores how Monzo built a world-class creative studio from within, establishing clear creative vision, strong craft standards, and a talent model that allows creativity to lead, not just execute.
6:00 PM
-
8:00 PM BST
55-57 Rivington St, London
£20
Coral Garvey
Creative Director
Discussion Topics:
Building a World-Class Creative Studio from Within
Making Creativity Work Across the Business
Culture, Craft, and Scaling Without Losing the Edge
By creating an account, you will also receive exclusive offers and updates about new courses, workshops and events.
Already have an account?
Forgot Password
Existing Account
There is already an account associated with that email, however a password has not been configured. Please confirm your address below and we will send an e-mail with a link to configure a new password.