Exclusive Event

Design Evenings LDN: Designing With AI Inside Intercom

In this session, Domingo Widen, Staff Product Designer at Intercom, who built Fin, the #1 AI Agent for customer service, shared how Intercom’s design team reshaped its craft in the era of AI, from rethinking workflows to developing new principles for AI-driven products.

BrainStation London
Event Recap
Oct 8, 2025

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Domingo Widen

Staff Product Designer

Domingo Widen

Staff Product Designer

In this session, Domingo Widen, Staff Product Designer at Intercom, shared how AI transformed Intercom’s products, culture, and design practice, revealing the principles, challenges, and lessons behind building Fin and other AI-first customer experience solutions.

Domingo Widen

Staff Product Designer

Domingo Widen is a Staff Product Designer at Intercom, where he leads the design system team that powers Fin experiences. With a background spanning product design, UX, and human-centered systems, Domingo has been at the forefront of how Intercom’s design and product teams are transforming in the age of AI. He brings a unique perspective on building AI-first experiences at scale, balancing usability with trust, and shaping how teams work with these new tools.

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