In this session, Beatrice Tamagnini shared how heritage brands like Vogue can embrace innovation without losing their essence, revealing how thoughtful UX, creative ideation, and storytelling can transform legacy editorial identities into modern, digital-first experiences.
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Design Evenings LDN: Innovating in a Legacy Brand
In this session, Beatrice explored how to blend modern UX with the heritage and visual identity of Vogue, sharing lessons from her experience at The Economist and The Telegraph on translating timeless editorial storytelling into digital-first, luxury experiences.
BrainStation London
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Thursday, October 23, 2025
- Beatrice TamagniniSenior Product Designer
Beatrice Tamagnini
Senior Product Designer
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Beatrice Tamagnini
Senior Product Designer
Beatrice Tamagnini is Senior Product Designer at Vogue, where she combines UX expertise with a deep understanding of luxury editorial storytelling. With experience across top-tier media brands including The Economist and The Telegraph, Beatrice specializes in translating visual identity into functional, digital-first products. Passionate about design that respects legacy while embracing innovation, she leads projects that blend editorial excellence with user-centred experiences, helping iconic brands navigate the evolving digital landscape.
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