Exclusive Event

Design Evenings TO: The Evolution of the Designer in an Agentic Era

Simon Kim shared how working with generative AI and agentic systems in retail is reshaping product craft, decision-making, and the designer’s role in shaping the future.

BrainStation Toronto
Event Recap
Apr 2, 2026

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Simon Kim

Staff Product Designer, AI

Simon Kim

Staff Product Designer, AI

"Agents determine their own path to generate outputs, and users can ask a question in millions of different ways. We cannot manually capture every single scenario. A lot of the design work happens in the invisible areas of the agent."

- Simon Kim, Staff Product Designer, AI at Loblaw Digital

Simon Kim

Staff Product Designer, AI

Simon Kim is a staff product designer at Loblaw Digital in Toronto, focused on transforming retail operations through the strategic adoption of Gen AI and agentic systems. His superpower is showing people what the future could look like and designing product experiences that make a positive impact on people’s lives. He is driven by the belief that technology is a powerful tool that can change the world for the better.

More Upcoming Events

Jul 27

Demo Event TO

Driving Marketing Efficiency Through Copilot and Cowork

In this expert-led demo event, join Michelle Tam, Field Marketing Manager, to explore how AI tools are eliminating bottlenecks and scaling impact. Learn how to combine Copilot and Cowork to accelerate campaign execution and streamline cross-functional workflows.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Michelle Tam

Marketing Manager

Discussion Topics:

AI-Augmented Marketing Execution
Collaborative Intelligence Across Teams
Measurable Efficiency at Scale

Jul 27

Demo Event TO Driving Marketing Efficiency Through Copilot and Cowork

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Michelle Tam

Marketing Manager

Discussion Topics:

AI-Augmented Marketing Execution
Collaborative Intelligence Across Teams
Measurable Efficiency at Scale

View Event

Aug 05

Leaders in Design

Scale, Craft, and Innovation at Loblaw

Join us for an insightful panel discussion examining how Loblaw's design teams are scaling human-centred solutions across massive ecosystems, balancing the art of design craft with cutting-edge AI innovation to deliver highly impactful products.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$45

Discussion Topics:

Navigating Diverse Audiences and Ecosystems
The Evolution of Craft
Designing, Enabling, and Leading in the Age of AI

Aug 05

Leaders in Design Scale, Craft, and Innovation at Loblaw

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$45

Discussion Topics:

Navigating Diverse Audiences and Ecosystems
The Evolution of Craft
Designing, Enabling, and Leading in the Age of AI

View Event

Aug 17

Demo Event TO

How Product Managers Can Use Claude as a Second Brain

Product leadership isn't about managing tools; it's about managing cognitive overload. In this expert-led demo event, join Jose Platero, Director of Digital Product, Design & Martech, to explore how senior leaders use AI to navigate a constant stream of competing inputs.