Exclusive Event

Design Evenings TO: The Evolution of the Designer in an Agentic Era

Simon Kim shared how working with generative AI and agentic systems in retail is reshaping product craft, decision-making, and the designer’s role in shaping the future.

BrainStation Toronto
Event Recap
Apr 2, 2026

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Simon Kim

Staff Product Designer, AI

Simon Kim

Staff Product Designer, AI

"Agents determine their own path to generate outputs, and users can ask a question in millions of different ways. We cannot manually capture every single scenario. A lot of the design work happens in the invisible areas of the agent."

- Simon Kim, Staff Product Designer, AI at Loblaw Digital

Simon Kim

Staff Product Designer, AI

Simon Kim is a staff product designer at Loblaw Digital in Toronto, focused on transforming retail operations through the strategic adoption of Gen AI and agentic systems. His superpower is showing people what the future could look like and designing product experiences that make a positive impact on people’s lives. He is driven by the belief that technology is a powerful tool that can change the world for the better.

More Upcoming Events

Jun 03

Product Evenings TO

Mastering Data, Product and Strategy at Scale

Join us for a fireside chat with Nishant Raina, Vice President, Product Management, and Jessy Zita, Vice President, Data & Services at Mastercard. They’ll share how one of the world’s most powerful networks turns data into products, launches at scale, and drives impact across global markets.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Discussion Topics:

Turning Data into Product
The Art of the Launch
Leading Through Change

Jun 03

Product Evenings TO Mastering Data, Product and Strategy at Scale

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Discussion Topics:

Turning Data into Product
The Art of the Launch
Leading Through Change

View Event

Jun 08

Demo Event TO

From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Demo Event of

Crystal Chu

Product Designer II

Discussion Topics:

Claude as the PM: Defining the “Why”
Claude as the Researcher: Validating the “What”
Claude as the Engineer: Executing the Plan

Jun 08

Demo Event TO From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Demo Event of

Crystal Chu

Product Designer II

Discussion Topics:

Claude as the PM: Defining the “Why”
Claude as the Researcher: Validating the “What”
Claude as the Engineer: Executing the Plan

View Event

Jun 09

Marketing Evenings TO

Twitch in 2026 - Culture lives on Live

From live moments that get clipped and shared across the internet to creator-led communities shaping trends, this event will unpack how live streaming is redefining content, influence, and brand engagement in 2026 and beyond.