Exclusive Event

Design Evenings TO: The Evolution of the Designer in an Agentic Era

Simon Kim shared how working with generative AI and agentic systems in retail is reshaping product craft, decision-making, and the designer’s role in shaping the future.

BrainStation Toronto
Event Recap
Apr 2, 2026

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Simon Kim

Staff Product Designer, AI

Simon Kim

Staff Product Designer, AI

"Agents determine their own path to generate outputs, and users can ask a question in millions of different ways. We cannot manually capture every single scenario. A lot of the design work happens in the invisible areas of the agent."

- Simon Kim, Staff Product Designer, AI at Loblaw Digital

Simon Kim

Staff Product Designer, AI

Simon Kim is a staff product designer at Loblaw Digital in Toronto, focused on transforming retail operations through the strategic adoption of Gen AI and agentic systems. His superpower is showing people what the future could look like and designing product experiences that make a positive impact on people’s lives. He is driven by the belief that technology is a powerful tool that can change the world for the better.

More Upcoming Events

May 11

Demo Event TO

From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Demo Event of

Crystal Chu

Product Designer II

Discussion Topics:

Claude as the PM: Defining the “Why”
Claude as the Researcher: Validating the “What”
Claude as the Engineer: Executing the Plan

May 11

Demo Event TO From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Demo Event of

Crystal Chu

Product Designer II

Discussion Topics:

Claude as the PM: Defining the “Why”
Claude as the Researcher: Validating the “What”
Claude as the Engineer: Executing the Plan

View Event

May 14

Join us for an in-depth look at how Snapchat is redefining sports fan engagement. From live moments to behind-the-scenes stories, discover how athletes, creators, and brands are connecting with fans in mobile-first, authentic ways.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Discussion Topics:

Fan Engagement & Daily Experiences
Athletes, Creators & Authentic Storytelling
Opportunities for Leagues, Brands & Major Events

May 14

Marketing Evenings TO Bringing Sports to Life on Snapchat

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Discussion Topics:

Fan Engagement & Daily Experiences
Athletes, Creators & Authentic Storytelling
Opportunities for Leagues, Brands & Major Events

View Event

May 26

Demo Event TO

Building a Personal Data Tool with Cursor

In this expert-led demo event, you’ll see how ideas become functional software in real time using Cursor. Follow along as we move from defining the problem, to building with AI, to turning raw data into meaningful insights.