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Exclusive Event

Design Evenings TO: The Evolution of the Designer in an Agentic Era

AI is changing not just what we design, but how we think as designers. Simon shares how working with generative AI and agentic systems in retail is reshaping product craft, decision-making, and the designer’s role in shaping the future.

  • BrainStation Toronto
  • Thu, Apr 2, 2026
  • 2026-04-02T22:00:00.0000000Z  –  2026-04-03T00:00:00.0000000Z
Purchase Tickets
  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Simon Kim

    Simon Kim

    Staff Product Designer, AI

Simon Kim

Staff Product Designer, AI

Loblaw Digital

Drawing from his work transforming retail operations at Loblaw Digital, Simon explores how designers can lead in an AI-first world, prototyping possibilities, influencing strategy, and designing systems that improve people’s lives rather than simply shipping features.

  • Simon Kim

    Simon Kim

    Staff Product Designer, AI

    Simon Kim is a staff product designer at Loblaw Digital in Toronto, focused on transforming retail operations through the strategic adoption of Gen AI and agentic systems. His superpower is showing people what the future could look like and designing product experiences that make a positive impact on people’s lives. He is driven by the belief that technology is a powerful tool that can change the world for the better.

Exclusive Event

Event Overview

As AI shifts from tool to collaborator, the role of the designer is evolving just as quickly. In this session, Simon Kim explores what it means to think like an agent, moving beyond interfaces to design intelligent systems that adapt and create real-world impact.

  • 01

    From Designing Interfaces to Designing Systems

    As AI integrates into workflows, invisible behaviours become the new UI. Designing agents means shaping how systems think, adapt, and handle context, memory, and fallbacks to build transparency and trust.

  • 02

    Thinking Like an Agent

    Context is everything. Simon explores prompt engineering as a design skill, focusing on crafting clear instructions and tone so agents deliver accurate, useful responses.

  • 03

    Designing for Real-World Impact

    AI adoption is human as well as technical. Learn how designers can drive meaningful outcomes while maintaining trust, and how LLM evaluations help measure app quality in real-world use.

Details of the Evening

What's Included

  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

  1. Finding Your Way

    Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.

  2. Entering The Building

    Look for Quantum Coffee, enter the building, and follow the signs to the elevators.

  3. Once You're Inside

    Take the elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.

Toronto Map

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Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation Toronto
  • Thu, Apr 2, 2026
  • 2026-04-02T22:00:00.0000000Z  –  2026-04-03T00:00:00.0000000Z
Purchase Tickets

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