Exclusive Event

Design Evenings TO: The Evolution of the Designer in an Agentic Era

Simon Kim shared how working with generative AI and agentic systems in retail is reshaping product craft, decision-making, and the designer’s role in shaping the future.

BrainStation Toronto
Event Recap
Apr 2, 2026

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Simon Kim

Staff Product Designer, AI

Simon Kim

Staff Product Designer, AI

"Agents determine their own path to generate outputs, and users can ask a question in millions of different ways. We cannot manually capture every single scenario. A lot of the design work happens in the invisible areas of the agent."

- Simon Kim, Staff Product Designer, AI at Loblaw Digital

Simon Kim

Staff Product Designer, AI

Simon Kim is a staff product designer at Loblaw Digital in Toronto, focused on transforming retail operations through the strategic adoption of Gen AI and agentic systems. His superpower is showing people what the future could look like and designing product experiences that make a positive impact on people’s lives. He is driven by the belief that technology is a powerful tool that can change the world for the better.

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