Exclusive Event

Design Evenings TO: The Evolution of the Designer in an Agentic Era

Simon Kim shared how working with generative AI and agentic systems in retail is reshaping product craft, decision-making, and the designer’s role in shaping the future.

BrainStation Toronto
Event Recap
Apr 2, 2026

View Photo Gallery

Simon Kim

Staff Product Designer, AI

Simon Kim

Staff Product Designer, AI

"Agents determine their own path to generate outputs, and users can ask a question in millions of different ways. We cannot manually capture every single scenario. A lot of the design work happens in the invisible areas of the agent."

- Simon Kim, Staff Product Designer, AI at Loblaw Digital

Simon Kim

Staff Product Designer, AI

Simon Kim is a staff product designer at Loblaw Digital in Toronto, focused on transforming retail operations through the strategic adoption of Gen AI and agentic systems. His superpower is showing people what the future could look like and designing product experiences that make a positive impact on people’s lives. He is driven by the belief that technology is a powerful tool that can change the world for the better.

More Upcoming Events

Apr 20

Intro to

Product Management Certification Course

Join us in Toronto to discover what it takes to build market-ready products and features.

6:00 PM - 7:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$10

John Lang

Senior Product Manager

Discussion Topics:

The Foundations of Product Management
Real-World Application
Adding Product Skills to Your Toolkit

Apr 20

Intro to Product Management Certification Course

Join us in Toronto to discover what it takes to build market-ready products and features.

6:00 PM - 7:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$10

John Lang

Senior Product Manager

Discussion Topics:

The Foundations of Product Management
Real-World Application
Adding Product Skills to Your Toolkit

View Event

Apr 20

Intro to

Product Design Certification Course

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

6:00 PM - 7:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$10

Stephen O'Connell

Principal UX Designer

Discussion Topics:

What is Product Design?
Design Thinking in Action
Adding Design Skills to Your Toolkit

Apr 20

Intro to Product Design Certification Course

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.