Design Evenings TO: How AI is Redefining Apparel eCommerce
Exclusive Event
Design Evenings TO:How AI is Redefining Apparel eCommerce
Join us for an evening with Zohra Razaq, Director of Digital Product & UX/UI at Knix, as she explores how design is shaping the next generation of ecommerce experiences. Zohra will share how brand-led UX, AI, and personalization are redefining how customers discover and connect with apparel online.
As ecommerce evolves, great design must balance brand storytelling, intelligent technology, and seamless user journeys. Drawing from her work leading digital product at Knix, Zohra Razaq will explore how AI-powered product strategy, personalized experiences, and forward-thinking UX design can create meaningful connections between brands and customers.
Zohra Razaq
Director of Digital Product & UX/UI
Zohra Razaq is the Director of Digital Product and UX/UI at Knix, where she leads the vision, strategy, and design of intuitive digital experiences that support the brand’s mission of comfort, confidence, and inclusivity. She focuses on blending user‑centred design with business goals to create seamless, impactful product journeys that resonate with Knix’s community and drive engagement across platforms.
Exclusive Event
Event Overview
Ecommerce design is moving beyond functionality toward brand-led experiences. Zohra Razaq shares how AI, personalization, and next-generation UX principles are shaping how apparel brands connect with customers online.
01
AI for Smarter Product Strategy
Learn how AI can help product and design teams better understand customer behavior, optimize merchandising, and create more intelligent ecommerce experiences.
02
Personalization for Brand Expression
Discover how personalization can go beyond recommendations to reflect brand identity, creating experiences that feel tailored while reinforcing brand values.
03
Next Generation UX for Ecommerce
Explore how evolving design patterns and emerging technologies are shaping the future of ecommerce, from discovery and storytelling to seamless purchasing journeys.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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6:00 PM
-
8:00 PM BST
55-57 Rivington St, London
£20
Coral Garvey
Creative Director
Discussion Topics:
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