Exclusive Event

Design Evenings TO: How AI is Redefining Apparel eCommerce

We were joined by Zohra Razaq, Director of Digital Product & UX/UI at Knix, as she explored how design is shaping the next generation of ecommerce experiences. Zohra shared how brand-led UX, AI, and personalization are redefining how customers discover and connect with apparel online.

BrainStation Toronto
Event Recap
May 5, 2026

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Zohra Razaq

Director of Digital Product & UX/UI

Zohra Razaq

Director of Digital Product & UX/UI

"I truly believe AI allows you to do more, do it faster, and validate it quicker. It reduces the sunk costs of software development and gets you to customer feedback sooner."

- Zohra Razaq, Director of Digital Product & UX/UI at Knix

Zohra Razaq

Director of Digital Product & UX/UI

Zohra Razaq is the Director of Digital Product and UX/UI at Knix, where she leads the vision, strategy, and design of intuitive digital experiences that support the brand’s mission of comfort, confidence, and inclusivity. She focuses on blending user‑centred design with business goals to create seamless, impactful product journeys that resonate with Knix’s community and drive engagement across platforms.

More Upcoming Events

Jul 13

Demo Event TO

How Product Managers Can Use Claude as a Second Brain

Product leadership isn't about managing tools; it's about managing cognitive overload. In this expert-led demo event, join Jose Platero, Director of Digital Product, Design & Martech, to explore how senior leaders use AI to navigate a constant stream of competing inputs.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Jose Platero

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Discussion Topics:

Finding Cognitive Clarity Under Pressure
Claude as a Decision-Making Partner
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Jul 13

Demo Event TO How Product Managers Can Use Claude as a Second Brain

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Jose Platero

Director, Digital Product & Design

Discussion Topics:

Finding Cognitive Clarity Under Pressure
Claude as a Decision-Making Partner
Building a Practical, Repeatable System

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Jul 27

Demo Event TO

Driving Marketing Efficiency Through Copilot and Cowork.

In this expert-led demo event, join Michelle Tam, Field Marketing Manager, to explore how AI tools are eliminating bottlenecks and scaling impact. Learn how to combine Copilot and Cowork to accelerate campaign execution and streamline cross-functional workflows.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Michelle Tam

Marketing Manager

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AI-Augmented Marketing Execution
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Jul 27

Demo Event TO Driving Marketing Efficiency Through Copilot and Cowork.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Michelle Tam

Marketing Manager

Discussion Topics:

AI-Augmented Marketing Execution
Collaborative Intelligence Across Teams
Measurable Efficiency at Scale

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Aug 19

Marketing Evenings TO

Building Shake Shack Canada

From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.