Exclusive Event

Design Evenings TO: How AI is Redefining Apparel eCommerce

We were joined by Zohra Razaq, Director of Digital Product & UX/UI at Knix, as she explored how design is shaping the next generation of ecommerce experiences. Zohra shared how brand-led UX, AI, and personalization are redefining how customers discover and connect with apparel online.

BrainStation Toronto
Event Recap
May 5, 2026

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Zohra Razaq

Director of Digital Product & UX/UI

Zohra Razaq

Director of Digital Product & UX/UI

"I truly believe AI allows you to do more, do it faster, and validate it quicker. It reduces the sunk costs of software development and gets you to customer feedback sooner."

- Zohra Razaq, Director of Digital Product & UX/UI at Knix

Zohra Razaq

Director of Digital Product & UX/UI

Zohra Razaq is the Director of Digital Product and UX/UI at Knix, where she leads the vision, strategy, and design of intuitive digital experiences that support the brand’s mission of comfort, confidence, and inclusivity. She focuses on blending user‑centred design with business goals to create seamless, impactful product journeys that resonate with Knix’s community and drive engagement across platforms.

More Upcoming Events

May 11

Demo Event TO

From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Demo Event of

Crystal Chu

Product Designer II

Discussion Topics:

Claude as the PM: Defining the “Why”
Claude as the Researcher: Validating the “What”
Claude as the Engineer: Executing the Plan

May 11

Demo Event TO From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Demo Event of

Crystal Chu

Product Designer II

Discussion Topics:

Claude as the PM: Defining the “Why”
Claude as the Researcher: Validating the “What”
Claude as the Engineer: Executing the Plan

View Event

May 14

Marketing Evenings TO

Bringing Sports to Life on Snapchat

Join us for an in-depth look at how Snapchat is redefining sports fan engagement. From live moments to behind-the-scenes stories, discover how athletes, creators, and brands are connecting with fans in mobile-first, authentic ways.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Discussion Topics:

Fan Engagement & Daily Experiences
Athletes, Creators & Authentic Storytelling
Opportunities for Leagues, Brands & Major Events

May 14

Marketing Evenings TO Bringing Sports to Life on Snapchat

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Discussion Topics:

Fan Engagement & Daily Experiences
Athletes, Creators & Authentic Storytelling
Opportunities for Leagues, Brands & Major Events

View Event

May 26

Demo Event TO

Building a Personal Data Tool with Cursor

In this expert-led demo event, you’ll see how ideas become functional software in real time using Cursor. Follow along as we move from defining the problem, to building with AI, to turning raw data into meaningful insights.