Exclusive Event

Design Evenings TO: How AI is Redefining Apparel eCommerce

We were joined by Zohra Razaq, Director of Digital Product & UX/UI at Knix, as she explored how design is shaping the next generation of ecommerce experiences. Zohra shared how brand-led UX, AI, and personalization are redefining how customers discover and connect with apparel online.

BrainStation Toronto
Event Recap
May 5, 2026

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Zohra Razaq

Director of Digital Product & UX/UI

Zohra Razaq

Director of Digital Product & UX/UI

"I truly believe AI allows you to do more, do it faster, and validate it quicker. It reduces the sunk costs of software development and gets you to customer feedback sooner."

- Zohra Razaq, Director of Digital Product & UX/UI at Knix

Zohra Razaq

Director of Digital Product & UX/UI

Zohra Razaq is the Director of Digital Product and UX/UI at Knix, where she leads the vision, strategy, and design of intuitive digital experiences that support the brand’s mission of comfort, confidence, and inclusivity. She focuses on blending user‑centred design with business goals to create seamless, impactful product journeys that resonate with Knix’s community and drive engagement across platforms.

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