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Exclusive Event

Design Evenings TO: How AI is Redefining Apparel eCommerce

We were joined by Zohra Razaq, Director of Digital Product & UX/UI at Knix, as she explored how design is shaping the next generation of ecommerce experiences. Zohra shared how brand-led UX, AI, and personalization are redefining how customers discover and connect with apparel online.

  • BrainStation Toronto
  • Event Recap
  • May 5, 2026
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  • Zohra Razaq

    Zohra Razaq

    Director of Digital Product & UX/UI

Zohra Razaq

Director of Digital Product & UX/UI

Knix

"I truly believe AI allows you to do more, do it faster, and validate it quicker. It reduces the sunk costs of software development and gets you to customer feedback sooner."

 

- Zohra Razaq, Director of Digital Product & UX/UI at Knix

  • Zohra Razaq

    Zohra Razaq

    Director of Digital Product & UX/UI

    Zohra Razaq is the Director of Digital Product and UX/UI at Knix, where she leads the vision, strategy, and design of intuitive digital experiences that support the brand’s mission of comfort, confidence, and inclusivity. She focuses on blending user‑centred design with business goals to create seamless, impactful product journeys that resonate with Knix’s community and drive engagement across platforms.

More Upcoming Events

Aug 19

Marketing Evenings TO

Building Shake Shack Canada

From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
  • Billy Richmond
  • Jane Phillips

Discussion Topics:

  • Localizing a Global Brand
  • Community-Led Growth and Partnerships
  • Scaling Across Canada
Aug 19
Marketing Evenings TO Building Shake Shack Canada

From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
  • Billy Richmond
  • Jane Phillips

Discussion Topics:

  • Localizing a Global Brand
  • Community-Led Growth and Partnerships
  • Scaling Across Canada
View Event
Aug 26

Design Evenings TO

How Float Rebuilt Their Design Process Without Figma

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
Greg Rogers

Greg Rogers

Head of Design

Discussion Topics:

  • The Ideation and Build
  • Navigating the Transition and Adoption
  • Surf in Action: A Live Demo
Aug 26
Design Evenings TO How Float Rebuilt Their Design Process Without Figma

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
Greg Rogers

Greg Rogers

Head of Design

Discussion Topics:

  • The Ideation and Build
  • Navigating the Transition and Adoption
  • Surf in Action: A Live Demo
View Event
View All Events