Leaders in Design: 2025 Trends & Landscape

Hear From Industry Leaders

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  Danit Edelsburg Zadka

  UX & CRO Manager at Belmond

  

  Danit Edelsburg is a user experience and conversion optimization expert enhancing digital journeys. As UX & CRO Manager at Belmond, she creates seamless, high-converting experiences for luxury travellers. With a background in digital strategy and optimization, Danit blends data-driven insights with creative design to drive engagement and growth.

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  Helen Shaffer

  Head of Design, Content Platform

  

  Helen Shaffer is a design leader with extensive experience in user-centered design and guiding teams. At Spotify, she focuses on platform design and positioning designers in technical spaces. She shares insights on design’s evolving role in tech, emphasizing its value and unique ability to shape the future.

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  Megs Armour

  Head of Experience Design

  

  Megs leads experience design at Lloyd's Banking Group for pensions and investments. With over a decade of CX strategy and design experience across the UK, Australia, and Canada, she helps teams design, manage, and optimise end-to-end omnichannel experiences. She’s also driving the development of the bank’s journey management capability.

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  Nikki Godley

  Design Director

  

  With 15+ years shaping digital experiences, Nikki Godley leads strategic design initiatives at Wise that sit at the intersection of product, marketing, and operations. Known for her bias for action and contagious momentum, she thrives on aligning teams around purpose, driving change, and building products that balance user and business goals.