Nora Zukauskaite is the Integrated Marketing Director for TikTok Shop across the UK and EU, where she leads the platform's social commerce strategy, blending entertainment and shopping to drive user engagement and sales. Her insight-led approach and disruptive digital activations have established her as a thought leader in the evolving landscape of e-commerce and digital marketing.
Margot Weiss
Director & Head of EMEA Marketing
Margot Weiss leads EMEA Marketing at Adobe, driving regional brand strategy, customer engagement, and go-to-market initiatives. Based in London, she brings a global perspective to building impactful marketing programs that resonate across diverse markets.
Shanice Daeche
VP, Marketing
Shanice Daeche is Vice President of Marketing at Yonder, where she leads brand strategy and growth initiatives for the innovative credit card startup. With a focus on storytelling, community, and customer experience, she brings a creative and inclusive approach to building modern financial brands.
Exclusive Event
Event Overview
Join us for an insightful panel discussion featuring marketing leaders as they explore the transformative role of technology in shaping the future of marketing.
01
Human-Centred Marketing in a Digital-First World
Discover how brands are balancing technology and empathy to create marketing strategies that prioritize real human needs - fostering deeper connections, loyalty, and long-term customer relationships.
Learn how leading marketers integrate brand storytelling, content, and acquisition strategies to create cohesive, full-funnel marketing approaches that drive growth.
03
Data-Led Creativity: Where Analytics Meets Innovation
Uncover how brands are merging data-driven insights with creative storytelling to craft compelling campaigns - delivering personalized, high-impact experiences that resonate with modern consumers.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Join us for a fireside chat with Nishant Raina, Vice President, Product Management, and Jessy Zita, Vice President, Data & Services at Mastercard. They’ll share how one of the world’s most powerful networks turns data into products, launches at scale, and drives impact across global markets.
From live moments that get clipped and shared across the internet to creator-led communities shaping trends, this event will unpack how live streaming is redefining content, influence, and brand engagement in 2026 and beyond.
In partnership with Interbrand and Konrad, join us for a forward-looking conversation exploring how the world’s leading brands are adapting to an AI-driven landscape while continuing to build meaningful human connections.
6:00 PM
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8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
In Partnership With
Discussion Topics:
Building Meaningful Brand Connections in an AI Era
AI’s Impact on Brand Strategy & Customer Experience
Staying Culturally Relevant in a Rapidly Changing World
See digital skills in action at our live showcase. Watch BrainStation Certification alumni present real-world portfolio projects built during their certification programs, demonstrating how they use industry tools to solve business challenges.
Join us for an evening with Andreas Roos, Head of Design Strategy & AI at Visa, as he explores how rapidly advancing AI is reshaping design teams. Andreas will share what happens when workflows, tools, and expectations evolve faster than ever before.
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