Event Date

2025-06-18T18:00:00.0000000

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Exclusive Event

Marketing Evenings LDN: The AI-Driven Evolution of Sweaty Betty

Join us in London for an evening on modern marketing. Jad Freiha, Head of Analytics and Insights at Sweaty Betty, shares how combining data with intuition can help brands truly understand their customers.

BrainStation London
Wed, Jun 18, 2025
2025-06-18T17:00:00.0000000Z – 2025-06-18T18:30:00.0000000Z

55-57 Rivington St, London How to get here
£25

This event has ended.

80k+ attendees globally
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Live Q&A

Jad Freiha

Head of Analytics and Insights

Jad Freiha

Head of Analytics and Insights

Join Jad Freiha, Head of Analytics and Insights at Sweaty Betty, for a conversation on how data and intuition can work together to build stronger brands. From digging beneath surface-level dashboards to spotting customer signals that actually matter, Jad will explore how insights teams can drive not just performance, but long-term loyalty.

Jad Freiha

Head of Analytics and Insights

Jad is a marketing & analytics expert with over 15 years of experience driving growth for businesses. He is currently the Head of Analytics and Insights at Sweaty Betty, a London-based, global activewear and lifestyle brand for women with over 150 locations worldwide.

01
Beyond Dashboards

Why real insight requires more than just surface-level metrics—and how to get to the “why” behind the numbers.
02
Customer Signals That Matter

How Sweaty Betty listens, tests, and acts on meaningful customer behaviours to shape product, content, and CX.
03
Analytics as Brand Building

How strong insights teams can influence everything from creative strategy to long-term loyalty.

How to Get Here

BrainStation London

55-57 Rivington St, London

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BrainStation London
Wed, Jun 18, 2025
2025-06-18T17:00:00.0000000Z – 2025-06-18T18:30:00.0000000Z

55-57 Rivington St, London Get Directions
£25

This event has ended.

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