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Exclusive Event

Marketing Evenings LDN: The AI-Driven Evolution of Sweaty Betty

Join us in London for an evening on modern marketing. Jad Freiha, Head of Analytics and Insights at Sweaty Betty, shares how combining data with intuition can help brands truly understand their customers.

  • BrainStation London
  • Wed, Jun 18, 2025
  • 2025-06-18T17:00:00.0000000Z  –  2025-06-18T18:30:00.0000000Z

This event has ended.

  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Jad Freiha

    Jad Freiha

    Head of Analytics and Insights

Jad Freiha

Head of Analytics and Insights

Sweaty Betty

Join Jad Freiha, Head of Analytics and Insights at Sweaty Betty, for a conversation on how data and intuition can work together to build stronger brands. From digging beneath surface-level dashboards to spotting customer signals that actually matter, Jad will explore how insights teams can drive not just performance, but long-term loyalty.

  • Jad Freiha

    Jad Freiha

    Head of Analytics and Insights

    Jad is a marketing & analytics expert with over 15 years of experience driving growth for businesses. He is currently the Head of Analytics and Insights at Sweaty Betty, a London-based, global activewear and lifestyle brand for women with over 150 locations worldwide.

Exclusive Event

Event Overview

In a world flooded with dashboards, metrics, and models, what actually drives better decisions? In this session, Jad explores how data and intuition can work in tandem to shape smarter, more human brands.

  • 01

    Beyond Dashboards

    Why real insight requires more than just surface-level metrics—and how to get to the “why” behind the numbers.

  • 02

    Customer Signals That Matter

    How Sweaty Betty listens, tests, and acts on meaningful customer behaviours to shape product, content, and CX.

  • 03

    Analytics as Brand Building

    How strong insights teams can influence everything from creative strategy to long-term loyalty.

How to Get Here

BrainStation London

55-57 Rivington St, London

Get Directions

  1. Finding Your Way

    Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.

  2. Entering The Building

    Enter through the black gates on Rivington St and look for the BrainStation signs.

  3. Once You're Inside

    Our staff will be there to greet you at the campus reception.

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Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation London
  • Wed, Jun 18, 2025
  • 2025-06-18T17:00:00.0000000Z  –  2025-06-18T18:30:00.0000000Z

This event has ended.

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