Exclusive Event

Marketing Evenings LDN: The Future of the Creator Economy

Marketing and creator leaders joined us for an evening exploring how the creator economy is reshaping modern marketing, from building trust and scaling authenticity to driving meaningful growth in a rapidly evolving digital landscape.

BrainStation London
Event Recap
Apr 8, 2026

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Rajarshi Lahiri

Head of Creator Partnerships
Grace Duncan

Strategy Director
Taz Alam

Social Media Content Creator

"AI is definitely beneficial from a workflow perspective but it's not tapped into social media communicaties and online culture like humans are. We're integrated AI into our workflows, but it's not replacing anyone's job. It's there to supplement, not to replace."

- Grace Duncan, Strategy Director at Screenshot Media

Rajarshi Lahiri

Head of Creator Partnerships

Rajarshi Lahiri is the Head of Creator Partnerships at YouTube, where he leads efforts to build and nurture strategic relationships with creators around the world. He focuses on empowering creative talent, driving platform growth, and helping creators maximise their impact through meaningful support, collaboration, and industry insights.
Grace Duncan

Strategy Director

Grace is a Strategy Director specialising in influencer marketing, performance strategy and social content. She has worked with global brands including Vinted, Wendy’s, Pull&Bear, JD Sports and Activision Blizzard, helping them build brand and growth engines rooted in social and creator ecosystems. Her work combines cultural insight with performance analytics, translating platform behaviours and audience signals into scalable content strategies that drive measurable business outcomes.
Taz Alam

Social Media Content Creator

Taz Alam is a Social Content Creator at YouTube, where she develops engaging, platform-native content that connects with global audiences and reflects evolving digital culture. She focuses on storytelling that resonates across formats, using creativity, trends, and audience insight to drive engagement and build community.

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