Marketing Evenings LDN: The Future of the Creator Economy

Hear from Industry Leaders

• 

  Rajarshi Lahiri

  Head of Creator Partnerships

  

  Rajarshi Lahiri is the Head of Creator Partnerships at YouTube, where he leads efforts to build and nurture strategic relationships with creators around the world. He focuses on empowering creative talent, driving platform growth, and helping creators maximise their impact through meaningful support, collaboration, and industry insights.

• 

  Grace Duncan

  Strategy Director

  

  Grace is a Strategy Director specialising in influencer marketing, performance strategy and social content. She has worked with global brands including Vinted, Wendy’s, Pull&Bear, JD Sports and Activision Blizzard, helping them build brand and growth engines rooted in social and creator ecosystems. Her work combines cultural insight with performance analytics, translating platform behaviours and audience signals into scalable content strategies that drive measurable business outcomes.

• 

  Taz Alam

  Social Media Content Creator

  

  Taz Alam is a Social Content Creator at YouTube, where she develops engaging, platform-native content that connects with global audiences and reflects evolving digital culture. She focuses on storytelling that resonates across formats, using creativity, trends, and audience insight to drive engagement and build community.