Marketing Evenings LDN: The Future of the Creator Economy
Exclusive Event
Marketing Evenings LDN:The Future of the Creator Economy
Join us for an evening as we explore how the creator economy is reshaping modern marketing. We'll explore how brands and creators can build trust, scale authenticity, and drive meaningful growth in a rapidly evolving digital landscape.
Rajarshi Lahiri is the Head of Creator Partnerships at YouTube, where he leads efforts to build and nurture strategic relationships with creators around the world. He focuses on empowering creative talent, driving platform growth, and helping creators maximise their impact through meaningful support, collaboration, and industry insights.
Grace Duncan
Strategy Director
Grace is a Strategy Director specialising in influencer marketing, performance strategy and social content. She has worked with global brands including Vinted, Wendy’s, Pull&Bear, JD Sports and Activision Blizzard, helping them build brand and growth engines rooted in social and creator ecosystems. Her work combines cultural insight with performance analytics, translating platform behaviours and audience signals into scalable content strategies that drive measurable business outcomes.
Taz Alam
Social Media Content Creator
Taz Alam is a Social Content Creator at YouTube, where she develops engaging, platform-native content that connects with global audiences and reflects evolving digital culture. She focuses on storytelling that resonates across formats, using creativity, trends, and audience insight to drive engagement and build community.
Exclusive Event
Event Overview
The creator economy is now foundational. In this session we'll explore how brands can win through authentic creator collaborations and community-led growth, sharing clear strategies for building trust and turning audiences into advocates.
01
Authenticity at Scale: Winning in a Trust-Driven Economy
Learn why trust is today’s most valuable marketing asset and how brands can scale authentic storytelling without losing credibility or cultural relevance.
02
Co-Creation That Converts: The Future of Brand Collaborations
Discover how brands and creators can move beyond transactional sponsorships to build collaborative partnerships that drive measurable results and long-term value.
03
Community-Led Growth: Turning Followers into Advocates
Explore how to transform passive audiences into active communities, creating loyal advocates who amplify your brand organically and sustainably.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
In this expert-led demo event, join Michelle Tam, Field Marketing Manager, to explore how AI tools are eliminating bottlenecks and scaling impact. Learn how to combine Copilot and Cowork to accelerate campaign execution and streamline cross-functional workflows.
From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.
Join us for a forward-looking conversation with product leaders exploring how AI-driven products, sustainable growth strategies, and customer-first innovation are shaping the next generation of financial services.
Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
By creating an account, you will also receive exclusive offers and updates about new courses, workshops and events.
Already have an account?
Forgot Password
Existing Account
There is already an account associated with that email, however a password has not been configured. Please confirm your address below and we will send an e-mail with a link to configure a new password.