Marketing Evenings TO: How Monday Girl is Building a Community-First Brand
Exclusive Event
Marketing Evenings TO:How Monday Girl is Building a Community-First Brand
Join us in Toronto for an inside look at how two founders are building one of Canada’s most powerful digital communities and redefining what modern marketing looks like when community is the brand.
Join Rachel Wong and Istiana Bestari, Co-Founders of Monday Girl, as they share how community-first thinking can power brand growth. From building trust to creating meaningful engagement, they’ll explore how authentic connection fuels loyalty, relevance, and long-term impact.
Rachel Wong
Co-Founder
Rachel Wong is the Co-Founder of Monday Girl, a modern networking platform empowering professional women through community, mentorship, and career resources. With a background in marketing and content strategy, Rachel is passionate about creating inclusive spaces that help women build confidence and connections in their careers.
Istiana Bestari
Co-Founder
Istiana Bestari is the Co-Founder of Monday Girl, a networking and mentorship platform designed to support ambitious women in their professional journeys. With a background in brand strategy and creative marketing, Istiana brings a community-first approach to building spaces that foster connection, empowerment, and opportunity.
Exclusive Event
Event Overview
Monday Girl proves that when you build a brand around real community needs, growth follows. What began as a newsletter for women in Toronto is now a powerhouse platform helping thousands of ambitious women grow their careers, with members across Canada, New York, San Francisco, and beyond.
01
From Newsletter to Nationwide (and Beyond)
Rachel and Istiana will break down how they grew Monday Girl organically by putting their members first and creating tools, content, and experiences that truly solve problems, building a thriving community with members across Canada, New York, San Francisco, and beyond.
02
Community-Led Growth in Action
Discover how Monday Girl turned its most engaged users into advocates, collaborators, and ambassadors, fueling viral growth, deeper engagement, and long-term loyalty.
03
Brand Partnerships with Purpose
Learn how Monday Girl attracts values-aligned brand partners by staying true to their mission, and how these partnerships create impact for both their members and their business.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Join us in Toronto for an exclusive conversation on how authenticity, storytelling, and cultural identity shape consumer buying decisions, drive brand loyalty, and define the next wave of lifestyle branding.
6:00 PM
-
7:30 PM EST
482 Front St W, 2nd Floor, Toronto, ON
$25
Jeremy Watt
Co-Founder
Discussion Topics:
The Art of Understated Branding
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6:00 PM
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8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Natalie Novak
Futurist and Product Leader
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Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made
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6:00 PM
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7:30 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Andrew Yeung
Founder
Discussion Topics:
Why Community Outperforms Traditional Marketing
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Join Iustin Iftime, Principal Product Manager at Microsoft, for an interactive workshop exploring how humans and AI can collaborate to design, build, and launch better products.
6:30 PM
-
7:30 PM GMT
55-57 Rivington St, London
£40
Iustin Iftime
Principal Product Manager
Discussion Topics:
The New Division of Work
Live Demo: From Idea to Product with a Human + AI Duo
Join Brendan Mahony, Layla Faruque, and Irina Evsiukova from Vox Creative, Vox Media’s award-winning branded content studio, for a behind-the-scenes look at how they bring brands to life through storytelling that thrives on unpredictability.
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