Event Date

2026-05-14T18:00:00.0000000

Exclusive Event

Marketing Evenings TO: Bringing Sports to Life on Snapchat

Join us for an in-depth look at how Snapchat is redefining sports fan engagement. From live moments to behind-the-scenes stories, discover how athletes, creators, and brands are connecting with fans in mobile-first, authentic ways.

BrainStation Toronto
Thu, May 14, 2026
2026-05-14T22:00:00.0000000Z – 2026-05-15T00:00:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$35

Purchase Tickets

80k+ attendees globally
Learn from industry experts
Live Q&A

Norissa Samuels

Creator Partnerships Lead
Dayne Carter

Athlete Partnerships Lead

Snapchat isn’t just a social platform, it’s where fans experience sports daily. Learn how leagues, brands, and creators use Stories, Spotlight, and AR to tell compelling sports stories, drive engagement, and create memorable fan experiences ahead of major events like the 2026 FIFA World Cup.

Norissa Samuels

Creator Partnerships Lead

Norissa Samuels is a leader in the creator economy, currently serving as the first Creator Partnerships Lead for Snapchat in Canada. Based in Toronto, she oversees relationships with Canadian public figures and content creators, helping them unlock creativity and maximize brand partnership opportunities. Previously, she led athlete and creator partnerships at TikTok Canada, where she played a key role in growing the platform's creator ecosystem. With a strong background in brand partnerships and digital strategy, Norissa has spent the last decade developing impactful collaborations across sports, entertainment, and media. She is also passionate about community building and supporting the growth of emerging creators.
Dayne Carter

Athlete Partnerships Lead

Dayne Carter is the Athlete Partnerships Lead at Snapchat, based in New York City, where he works with top athletes and sports creators globally to shape their social strategy. Prior to Snapchat, he began his career at The SpringHill Company, contributing to the growth of LeBron James’ business portfolio through high-impact campaigns with brands including Beats by Dre, Coca-Cola, and JPMorgan Chase. He later joined Bleacher Report, where he played a key role in expanding its creator ecosystem, working closely with flagship platforms like House of Highlights and B/R Football. Outside of work, Dayne is a lifelong sports fanatic (and proud, washed hooper) and a musician, with one of his proudest moments being a halftime performance at a Brooklyn Nets game.

01
Fan Engagement & Daily Experiences

Understand how fans follow live sports, interact with content, and stay connected to teams and athletes in mobile-first ways.
02
Athletes, Creators & Authentic Storytelling

Explore the role of athletes and creators in shaping narratives, with behind-the-scenes access and relatable content driving stronger fan connections.
03
Opportunities for Leagues, Brands & Major Events

Discover how Snapchat’s unique formats, Stories, Spotlight, AR, can help organizations and brands engage fans, especially leading up to global events like the 2026 FIFA World Cup.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take elevator to the 2nd floor. Our staff will be there to greet you at reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation Toronto
Thu, May 14, 2026
2026-05-14T22:00:00.0000000Z – 2026-05-15T00:00:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON Get Directions
$35

Purchase Tickets

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