Event Date

2026-05-13T08:00:00.0000000

Exclusive Event

Marketing Mornings LDN: How Joe and the Juice Built a Global Cult Brand Following

Join us for a conversation with Kasper Garnell, Global Brand Vice President at Joe & The Juice, as he shares how the brand built a loyal following and scaled it globally. Kasper will explore what it takes to create a brand people genuinely care about.

BrainStation London
Wed, May 13, 2026
2026-05-13T07:00:00.0000000Z – 2026-05-13T08:00:00.0000000Z

55-57 Rivington St, London How to get here
£15

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80k+ attendees globally
Learn from industry experts
Live Q&A

Kasper Garnell

Global Brand Vice President

Kasper Garnell

Global Brand Vice President

Joe & The Juice has grown from a niche concept into a globally recognized brand with a distinct identity. Kasper Garnell will break down how the brand’s DNA has been maintained and scaled through partnerships, visual identity, and consistent experiences, while continuing to evolve for new audiences.

Kasper Garnell

Global Brand Vice President

Kasper Garnell is the Global Brand Vice President and one of the founding partners in JOE & THE JUICE. He operates at the intersection of culture, health, design, and music, making sure every brand touchpoint — from store experience to campaigns — feels unmistakably JOE: bold, a little irreverent, and always with an edge. Since the early days of JOE in Copenhagen, he’s been passionate about building a brand that’s unapologetically true to it’s core values. Through unexpected brand partnerships, authentic community focused initiatives, and a “juicers first” strategy, Kasper continues to keep JOE relevant without compromising the original energy. With 1000 stores across 30+ countries by 2028 and a potential IPO on the horizon, protecting the brand from pitfalls of rapid growth and short-term, public market priorities are more important than ever.

01
Building a Brand People Care About

Learn how Joe & The Juice created a brand that resonates deeply with its audience and fosters long-term loyalty.
02
Scaling the Brand DNA

Discover how partnerships, visual identity, and consistency help maintain a strong brand as it expands across markets.
03
What Comes Next

Explore how the brand is evolving for the future while staying true to what made it successful in the first place.

Details of the Morning

What's Included

Morning Coffee & Pastries – Start your day with freshly brewed coffee, a variety of refreshing beverages, and an assortment of locally inspired pastries. Settle in for easy conversation and a warm, welcoming atmosphere that makes connecting over breakfast effortless.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Agenda

7:45am Doors Open
8:00am Event Begins
8:45am Networking & Refreshments

How to Get Here

BrainStation London

55-57 Rivington St, London

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Finding Your Way

Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.
Entering The Building

Enter through the black gates on Rivington St and look for the BrainStation signs.
Once You're Inside

Our staff will be there to greet you at the campus reception.

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BrainStation London
Wed, May 13, 2026
2026-05-13T07:00:00.0000000Z – 2026-05-13T08:00:00.0000000Z

55-57 Rivington St, London Get Directions
£15

Purchase Tickets

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