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Exclusive Event

Marketing Mornings LDN: How Joe & the Juice Built a Global Cult Following

During our conversation with Kasper Garnell, Global Brand Vice President at Joe & The Juice, he shared how the brand built a loyal following and scaled it globally, and explored what it took to create a brand people genuinely care about.

  • BrainStation London
  • Event Recap
  • May 13, 2026
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  • Kasper Garnell

    Kasper Garnell

    Global Brand Vice President

Kasper Garnell

Global Brand Vice President

JOE & THE JUICE

“You need to think - How do we create a global strategy but make sure we don’t lose local touches and local anchoring?”

 

- Kasper Garnell, Global Brand Director at JOE & THE JUICE

  • Kasper Garnell

    Kasper Garnell

    Global Brand Vice President

    Kasper Garnell is the Global Brand Vice President and one of the founding partners in JOE & THE JUICE. He operates at the intersection of culture, health, design, and music, making sure every brand touchpoint — from store experience to campaigns — feels unmistakably JOE: bold, a little irreverent, and always with an edge. Since the early days of JOE in Copenhagen, he’s been passionate about building a brand that’s unapologetically true to it’s core values. Through unexpected brand partnerships, authentic community focused initiatives, and a “juicers first” strategy, Kasper continues to keep JOE relevant without compromising the original energy. With 1000 stores across 30+ countries by 2028 and a potential IPO on the horizon, protecting the brand from pitfalls of rapid growth and short-term, public market priorities are more important than ever.

More Upcoming Events

May 18

Intro to

Product Management Certification Course

Join us in London to discover what it takes to build market-ready products and features.

  • 6:30 PM - 7:30 PM BST
  • 55-57 Rivington St, London
  • £15
Barbara Fraccascia

Barbara Fraccascia

Senior Global Product Manager

Discussion Topics:

  • The Foundations of Product Management
  • Real-World Application
  • Adding Product Skills to Your Toolkit
May 18
Intro to Product Management Certification Course

Join us in London to discover what it takes to build market-ready products and features.

  • 6:30 PM - 7:30 PM BST
  • 55-57 Rivington St, London
  • £15
Barbara Fraccascia

Barbara Fraccascia

Senior Global Product Manager

Discussion Topics:

  • The Foundations of Product Management
  • Real-World Application
  • Adding Product Skills to Your Toolkit
View Event
May 19

Demo Event LDN

AI Agents in Action with Intercom's Fin AI

In this expert-led demo event, you’ll go beyond theory and watch an AI agent operate in a live environment using Intercom's Fin AI Agent. Follow along as we explore how modern product teams are designing, building, and scaling agent-powered systems in real time.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £40

Demo Event of

Ángela Castillo-Gill

Ángela Castillo-Gill

Senior Product Manager, Building Fin.ai

Discussion Topics:

  • The Evolving Role of the PM in the Age of AI
  • Live Demo: Fin AI Agent in Action
  • The Future of AI Agents at Scale
May 19
Demo Event LDN AI Agents in Action with Intercom's Fin AI

In this expert-led demo event, you’ll go beyond theory and watch an AI agent operate in a live environment using Intercom's Fin AI Agent. Follow along as we explore how modern product teams are designing, building, and scaling agent-powered systems in real time.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £40

Demo Event of

Ángela Castillo-Gill

Ángela Castillo-Gill

Senior Product Manager, Building Fin.ai

Discussion Topics:

  • The Evolving Role of the PM in the Age of AI
  • Live Demo: Fin AI Agent in Action
  • The Future of AI Agents at Scale
View Event
May 20

Leaders in Design

Design Teams in the Age of AI

Join us for a forward-looking conversation with design leaders exploring how AI, and increasingly autonomous agents, are reshaping how design teams work, collaborate, and create.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £25

In Partnership With

  • David Goligorsky
  • Adam Williams
  • Joel Miller

Discussion Topics:

  • How Design Teams Are Adopting AI
  • Working with Agents: Designing for Autonomy & Trust
  • The Future of Design Team Collaboration
May 20
Leaders in Design Design Teams in the Age of AI

Join us for a forward-looking conversation with design leaders exploring how AI, and increasingly autonomous agents, are reshaping how design teams work, collaborate, and create.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £25

In Partnership With

  • David Goligorsky
  • Adam Williams
  • Joel Miller

Discussion Topics:

  • How Design Teams Are Adopting AI
  • Working with Agents: Designing for Autonomy & Trust
  • The Future of Design Team Collaboration
View Event
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